Brand | ATLANTIS THE PALM, DUBAI |
Product/Service | AQUAVENTURE WATERPARK |
Entrant | MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES |
Category | Travel, Transport & Tourism, Entertainment & Leisure |
Entrant Company
|
MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
|
ZO PRODUCTIONS Dubai, UNITED ARAB EMIRATES
|
The Campaign
YOU’RE DIFFERENT IN WATER
Atlantis, one of Dubai’s leading premium hotels, wanted to create a brand campaign for Aquaventure Waterpark (Dubai’s flagship waterpark).
The idea for this campaign was based on the universal insight that no matter who you are or what you do; you will act different once you’re in a waterpark. You leave all your body hang ups, worries, stresses, bad moods and any negativity at the door. Once you take to the slides and hit the water; everything changes. You’re carefree and happy as your inner child emerges and you run from slide to slide. You genuinely are different in water, in the most positive way possible. We brought this idea to life by showcasing how different stereotypes act once they are in the waterpark.
Credits
Mounir Harfouche |
Mullenlowe Mena |
Chief Creative Officer |
Mark Lewis |
Mullenlowe Mena |
Executive Creative Director |
Simon Reid |
Mullenlowe Mena |
Creative Group Head |
Ross Hardiman |
Mullenlowe Mena |
Copywriter |
Sujay Nanavati |
Mullenlowe Mena |
Account Director |
Youssef Sarrouh |
Mullenlowe Mena |
Account Manager |
Omar Absi Halabi |
Mullenlowe Mena |
Senior Account Executive |
Ziad Oakes |
ZO Production |
Director/DOP |
Sebastian Funke |
ZO Production |
Director |