2016 Winners & Shortlists

THE MAKERS ACCOUNT

BrandBYBLOS BANK
Product/ServiceTHE MAKERS
EntrantFP7/BEY Achrafieh, LEBANON
CategoryFinancial Products & Services
Entrant Company FP7/BEY Achrafieh, LEBANON
Advertising Agency FP7/BEY Achrafieh, LEBANON
Media Agency UM MENA Beirut, LEBANON
Production Company CLANDESTINO FILMS Beirut, LEBANON

The Campaign

An ode to Lebanon’s youth. The manifesto script is inspired by both the frustration and the hope of Lebanese 18 to 24 year olds. Being the 90’s post-war generation, these young people are the fruit of many years of obedience, to parent and society rules and expectations, uneasy to follow given Lebanon’s corrupt situation. The film begins by showing the childhood journey of the Lebanese youth, the things they had to go through, leading up to them revealing the change they want to create, by simply being given the freedom to create who they are. While they cite “History doesn’t have to repeat itself”, a group of young people stands on Lebanon’s most toxic sight, the trash mountain, the result of the old generation’s incompetence and corruption, which happens to be the only sight of Beirut’s full skyline.

Credits

Name Company Role
Emile Atallah Fp7 Beirut Managing Director
Wissam Mattar Fp7 Beirut Creative Director
Jad Chamaa Fp7 Beirut Art Director
Nadyn Chalhoub Fp7 Beirut Copywriter
Carl Bou Abdallah Fp7 Beirut Senior Brand Planner
Elie Geahchan Fp7 Beirut Group account Director
Toufic Jarawan Fp7 Beirut Senior account executive
Wissam Smayra Clandestino Films Director
Ray Barakat Clandestino Films Producer
Thodoris Zacharakis Clandestino Films DOP