2016 Winners & Shortlists

LOVE AT FIRST LIGHT

Silver Campaign
BrandELECTRICITÉ DE ZAHLE (EDZ)
Product/Service24H ELECTRICITY
EntrantM&C SAATCHI MENA Beirut, LEBANON
2 of 3 Campaign
CategoryViral Film
Entrant Company M&C SAATCHI MENA Beirut, LEBANON
Advertising Agency M&C SAATCHI MENA Beirut, LEBANON
Media Agency VERTICAL MEDIA SERVICES Beirut, LEBANON
Production Company CLANDESTINO FILMS Beirut, LEBANON

The Campaign

With its small, narrow streets, Zahlé citizens go almost everywhere on foot. After years and years of power cuts, today EDZ is lighting up every home and alley in Zahlé and the Beqaa, 24/7. This has helped people see things in a different perspective.

Credits

Name Company Role
Danielle Metni Chebli M/C Saatchi Mena Creative Director
Maya Macaron M/C Saatchi Mena Senior Writer
Maya Toutounji M/C Saatchi Mena Senior Art Director
Marie-Claude Hajjar M/C Saatchi Mena Account Director
André Chammas Clandestino Films Director