CENTREPOINT AUTUMN WINTER 2015 LAUNCH
Brand | CENTREPOINT |
Product/Service | SHOPPING AND RETAIL |
Entrant | CENTRE POINT - LANDMARK GROUP Dubai, UNITED ARAB EMIRATES |
Category | Clothing, Footwear & Accessories |
Entrant Company
|
CENTRE POINT - LANDMARK GROUP Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
MEC MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
|
CITY FILMS Beirut, LEBANON
|
The Campaign
The film focuses on re-imagining the centre of the brand and bringing the centre to life with a whole new beat for the Autumn Winter Season. It focuses on changing the conversation from just the circles that form the brand to an explosion of different worlds. Centrepoint has always revolved around the family and two years after the facelift of the family fashion brand, the film showcases a coming of age full circle. Now, when the world of fashion and family collides, a different kind of energy emerges. An energy that explodes into a visual spectacle giving birth to new forms, characters and a new force. This force arises at the centre and spreads everywhere. Much like Centrepoint – a unique retail brand where four unique concepts combine, to create a powerful force in fashion- offering choice and value to help you get stylish and stay stylish.
Credits
Shyam Sunder |
Centrepoint |
Marketing Head |
Rupal Panjani |
Centrepoint |
Marketing Manager |
Shalini Sharma |
Centrepoint |
Assistant Marketing Manager |
Colin Farmer |
Impact BBDO |
Vice President Business/Talent Development |
Bharti Joukani |
Impact BBDO |
Account Director |
Lizelle Maria Rodrigues |
Impact Bbdo |
Account Executive |
Gautam Wadher |
Impact BBDO |
Creative Art Director |
Aunindo Sen |
Impact BBDO |
Creative Copywriter |