2016 Winners & Shortlists

The Campaign

This film was used to launch #HnSFreestyle, a platform that encourages fans, as well as the Head&Shoulders audience, to free their style. All they had to do was submit their best skills for a chance to “Face a Million” fans on Head&Shoulders’ Facebook page – a branded social media takeover. For this film, we partnered with three of the top influencers of the region to show how their self-confidence took them to the top. The film starts with Sherif Fayed, who has more than 200,000 followers just by living life his way, showing off the best of his style. Sherif is followed by Zach King, the famous Vine freestyler who grew more than 10 million followers thanks to his video trickery! Finally, Alaa Wardi, the Youtube sensation, jumps in with a song, challenging the fans: We dare you to face a million!