2016 Winners & Shortlists

The Campaign

With rising cases of diabetes being undiagnosed or untreated in the Middle East, Adel's aimed to bring edutainment into people’s homes. Mixing education with entertainment, high quality 3D animation, and lightweight drama; we targeted the misconceptions, myths and stigmas diabetics faced. Adel Sukkar is an ordinary diabetic patient, struggling to successfully manage his routine; he brought everyday battles for diabetics to the forefront. And because Adel was not a diabetic superhero, but a relatable everyday man, Adel pushed people to recognize their own struggles, and address them head on. Adel introduced the information needed by the diabetics patients to fast without any problems, in an interesting and entertaining way.