ADEL SUKKAR RAMDAN SERIES
Brand | BENCHMARK MIDDLE EAST |
Product/Service | ADEL SUKKAR |
Entrant | BENCHMARK MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Category | Branded Content & Entertainment Film |
Entrant Company
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BENCHMARK MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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BENCHMARK MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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The Campaign
With rising cases of diabetes being undiagnosed or untreated in the Middle East, Adel's aimed to bring edutainment into people’s homes. Mixing education with entertainment, high quality 3D animation, and lightweight drama; we targeted the misconceptions, myths and stigmas diabetics faced.
Adel Sukkar is an ordinary diabetic patient, struggling to successfully manage his routine; he brought everyday battles for diabetics to the forefront. And because Adel was not a diabetic superhero, but a relatable everyday man, Adel pushed people to recognize their own struggles, and address them head on.
Adel introduced the information needed by the diabetics patients to fast without any problems, in an interesting and entertaining way.
Credits
Mohamed Hammad |
Benchmark Middle East |
Chief Creative Officer |
Mohamed Luay |
Benchmark Middle East |
Associate Creative Director |
AbdelRahman Mohamed |
Benchmark Middle East |
Director/Art Director |
Mohamed Blala |
Benchmark Middle East |
3D Animation Supervisor |
Hany El Adly |
Benchmark Middle East |
VFX- Compositing |
Abdullah Alnour |
Benchmark Middle East |
Location Modeler |
Shimaa Abdelwahed |
Benchmark Middle East |
Associate Creative Director |
Ameena Khanum |
Benchmark Middle East |
Creative Copywriter |
Ahmed Sabrouti |
Benchmark Middle East |
Illustrator |
Rima Aboulhassan |
Benchmark Middle East |
Medical Writer |
Links
Additional URL