| Brand | MCDONALD'S EGYPT |
| Product/Service | QUICK SERVICE RESTAURANT |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Internet Film |
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Entrant Company
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FP7/CAI Cairo, EGYPT
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Advertising Agency
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FP7/CAI Cairo, EGYPT
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The Campaign
McDonald's drive-thru has been around for some time in Egypt. Egyptians, however, were unfamiliar with the concept of the drive-thru, and oblivious to its existence.
In order to re-introduce the service to the Egyptian public we had to go back to the basics. We created a series of internet films communicating both the convenience of the service, and the mechanics to use it, through situations they could marvel at, yet still relate to.
Credits
| Ahmed Hafez Youness |
FP7/CAI |
Executive Creative Director: |
| Mohamed Salah Ismail |
FP7/CAI |
Associate Creative Director |
| Mina Mounir |
FP7/CAI |
Senior Art Director |
| Nourahn Moaz |
FP7/CAI |
Art Director |
| Marwa Khalifa |
FP7/CAI |
Senior Graphic Designer |
| Fatima Yehia |
FP7/CAI |
Graphic Designer |
| Farah Wael |
FP7/CAI |
Copywriter |
| Rania Afifi |
FP7/CAI |
Senior Account Director |
| Farah Mansour |
FP7/CAI |
Account Director |
| Youssef El Tohamy |
FP7/CAI |
Account Supervisor |
| Heba Radwan |
FP7/CAI |
Head of Production |
| Inas Nagy |
FP7/CAI |
Producer |
| Mahmoud Enayet |
FP7/CAI |
Post Production Supervisor |
| Hussein Shaaban |
FP7/CAI |
Director |
| Mohsen El Sherif |
FP7/CAI |
Assistant Director |
| Mohamed AbdelRaouf |
FP7/CAI |
DOP |
| Mona El Tounsi |
FP7/CAI |
Stylist |
| Hosny Ali |
The Garage |
Sound Design Arrangement |
| Mostafa El Kashif |
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Focus Puller |
| Marwan Younis |
FP7/CAI |
Composer |
Links
Entry URL