2016 Winners & Shortlists

#LIKEANIMALS

Short List
Client/BrandASSOCIATION DES DROITS DES IMMIGRÉS ET DES RÉFUGIÉS EN TUNISIE - ADIRT
Product/ServiceREFUGEES AND MIGRANT RIGHTS
EntrantMEMAC OGILVY LABEL Tunis , TUNISIA
Type of EntryFilm: Other Film
CategoryViral Film
Entrant Company MEMAC OGILVY LABEL Tunis, TUNISIA
Advertising Agency MEMAC OGILVY LABEL Tunis, TUNISIA

The Campaign

It’s an online video built on a shocking parallelism extracted from real life footages. It starts as a regular documentary on migrant birds travelling to find a better environment. Once they arrive to their destinations they find the best of care and treatment… Then we showed human beings going through the same routes, but they are received with hate, tear gas and nightsticks… During the whole video, a neutral voice over presents the facts indifferently.We ended the video with the following message : “don’t beat them. Please treat them like animals!”

Credits

Name Company Position
Syrine Cherif Memac Ogilvy Label Managing Director
Sofiene El Kebir Memac Ogilvy Label Planning Director
Amin Khelil Memac Ogilvy Label Art Director
Mehdi AlMonastiri Memac Ogilvy Label copywriter
Mustapha Boussabat Memac Ogilvy Label Digital Planner
Nayla Sakkal Memac Ogilvy Label PR Manager
Imen Zarrouk Memac Ogilvy Label PR Manager
Jihed Jmili Memac Ogilvy Label PR Manager
Yosri Mimouna Memac Ogilvy Label Visual Effects
Amina Chakroun Memac Ogilvy Label Social Media Manager