Brand | ASSOCIATION DES DROITS DES IMMIGRÉS ET DES RÉFUGIÉS EN TUNISIE - ADIRT |
Product/Service | REFUGEES AND MIGRANT RIGHTS |
Entrant | MEMAC OGILVY LABEL Tunis , TUNISIA |
Category | Viral Film |
Entrant Company
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MEMAC OGILVY LABEL Tunis, TUNISIA
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Advertising Agency
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MEMAC OGILVY LABEL Tunis, TUNISIA
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The Campaign
It’s an online video built on a shocking parallelism extracted from real life footages. It starts as a regular documentary on migrant birds travelling to find a better environment. Once they arrive to their destinations they find the best of care and treatment… Then we showed human beings going through the same routes, but they are received with hate, tear gas and nightsticks… During the whole video, a neutral voice over presents the facts indifferently.We ended the video with the following message : “don’t beat them. Please treat them like animals!”
Credits
Syrine Cherif |
Memac Ogilvy Label |
Managing Director |
Sofiene El Kebir |
Memac Ogilvy Label |
Planning Director |
Amin Khelil |
Memac Ogilvy Label |
Art Director |
Mehdi AlMonastiri |
Memac Ogilvy Label |
copywriter |
Mustapha Boussabat |
Memac Ogilvy Label |
Digital Planner |
Nayla Sakkal |
Memac Ogilvy Label |
PR Manager |
Imen Zarrouk |
Memac Ogilvy Label |
PR Manager |
Jihed Jmili |
Memac Ogilvy Label |
PR Manager |
Yosri Mimouna |
Memac Ogilvy Label |
Visual Effects |
Amina Chakroun |
Memac Ogilvy Label |
Social Media Manager |