2016 Winners & Shortlists

The Campaign

This film is about the life we choose to live, and the fights we choose to pick. It is about our experiences along the way - the friends we meet, the family we love, and the city that surrounds us. It is about the human soul and the “megasoul” of city we live in - the collective heart of the land. In the film, we meet people like you and me. Authentic, likeable people living and enjoying their journey. Expressing themselves through sports, work and play, in the big, wonderful drama of everyday life. Only towards the end it's revealed that they have a disability, and we realize that they have already won their fight: to excel at sport, to inspire others, to be successful at work or just to hang out and live a great childhood, but most importantly to make everyone see their potential as people rather than the disability. The emotional impact comes when people realise the full extent of the film’s message: Not only about Dubai, but about the city where everyone - each and every one of us - has the chance to fulfill their dreams.