2016 Winners & Shortlists

THE FLIPSIDE

Short List
Client/BrandMCDONALD’S
Product/ServiceFOOD
EntrantDDB DUBAI, UNITED ARAB EMIRATES
Type of EntryFilm: TV / Cinema
CategoryRetail Stores, Restaurants & Fast Food Outlets
Entrant Company DDB DUBAI, UNITED ARAB EMIRATES
Advertising Agency DDB DUBAI, UNITED ARAB EMIRATES
Production Company BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES

The Campaign

McDonald’s Arabia just launched their new brand platform Life Tastes Better Together with a TV commercial, showing the importance of staying connected with the people we love. And no construct of people is more universal recognizable than the one of a family. In this film, titled ‘The Flipside’, we showed the ups and downs of a regular family. We acknowledge that there are bad times with conflicts and people getting on each other’s nerves. But on the other hand there are the good times with love and fun, which outweighs the bad things a thousand times over. By mirroring the voice over script word for word, we wanted to leave the viewer with the feeling that even though they can sometimes be a bit annoying, there is nothing better than the family around you. They are the ones that truly make Life Taste Better Together.

Credits

Name Company Position
Hubert Boulos DDB CEO
Richard Russell McDonald’s Global Creative Director
Firas Medrows DDB DUBAI Executive Creative Director
Zahir Mirza DDB DUBAI Group Creative Director
Victor Haffling DDB Copywriter
Iain Stewart DDB Copywriter
Andreas Schwitter DDB Art Director
Firas Medrows DDB DUBAI Art Director
Richard Morewood McDonald’s Regional Business Director
Iris Minnema DDB Business Director
Sama Ibrahim DDB Account Manager
Amit Vyas DDB Planner
Glory Fayad DDB DUBAI Head of Production
Tarek El Kady McDonald's Senior Director Marketing MEA
Mazen Sous McDonald's Director of Marketing/Communications
Sa’ed Totah GCC Co-op Marketing Director