Brand | MCDONALD’S |
Product/Service | FOOD |
Entrant | DDB DUBAI, UNITED ARAB EMIRATES |
Category | Retail Stores, Restaurants & Fast Food Outlets |
Entrant Company
|
DDB DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
DDB DUBAI, UNITED ARAB EMIRATES
|
Production Company
|
BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES
|
The Campaign
McDonald’s Arabia just launched their new brand platform Life Tastes Better Together with a TV commercial, showing the importance of staying connected with the people we love. And no construct of people is more universal recognizable than the one of a family. In this film, titled ‘The Flipside’, we showed the ups and downs of a regular family. We acknowledge that there are bad times with conflicts and people getting on each other’s nerves. But on the other hand there are the good times with love and fun, which outweighs the bad things a thousand times over. By mirroring the voice over script word for word, we wanted to leave the viewer with the feeling that even though they can sometimes be a bit annoying, there is nothing better than the family around you. They are the ones that truly make Life Taste Better Together.
Credits
Hubert Boulos |
DDB |
CEO |
Richard Russell |
McDonald’s |
Global Creative Director |
Firas Medrows |
DDB DUBAI |
Executive Creative Director |
Zahir Mirza |
DDB DUBAI |
Group Creative Director |
Victor Haffling |
DDB |
Copywriter |
Iain Stewart |
DDB |
Copywriter |
Andreas Schwitter |
DDB |
Art Director |
Firas Medrows |
DDB DUBAI |
Art Director |
Richard Morewood |
McDonald’s |
Regional Business Director |
Iris Minnema |
DDB |
Business Director |
Sama Ibrahim |
DDB |
Account Manager |
Amit Vyas |
DDB |
Planner |
Glory Fayad |
DDB DUBAI |
Head of Production |
Tarek El Kady |
McDonald's |
Senior Director Marketing MEA |
Mazen Sous |
McDonald's |
Director of Marketing/Communications |
Sa’ed Totah |
|
GCC Co-op Marketing Director |