LIPTON EXTRA STRONG INSTAGRAM
| Brand | LIPTON |
| Product/Service | LIPTON EXTRA STRONG TEA BAGS |
| Entrant | DDB DUBAI, UNITED ARAB EMIRATES |
| Category | Internet Film |
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Entrant Company
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DDB DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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DDB DUBAI, UNITED ARAB EMIRATES
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Production Company
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RGB ART PRODUCTIONS Dubai, UNITED ARAB EMIRATES
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The Campaign
Egyptians enjoy their having their tea heavy. It’s their way of saying strong. Now the problem was that they found Lipton Tea Bag tea to be weak. So to compliment the launch of new Lipton Extra Strong tea we released a 15 second Instagram film that helped dramatise the just how heavy this new tea was.
Credits
| Firas Medrows |
DDB DUBAI |
Executive Creative Director |
| Zahir Mirza |
DDB DUBAI |
Group Creative Director |
| Ramy ElSakka |
DDB DUBAI |
Associate Creative Director |
| Ramy ElSakka |
Ddb Dubai |
Art Director |
| Ramy Elsakka |
Ddb |
Copywriter |
| Zahir Mirza |
Ddb Dubai |
Copywriter |
| Ruchdi Aragi |
DDB DUBAI |
Account Director |
| Farah ElMasri |
Ddb Dubai |
Account Executive |
| Amit Viyas |
Ddb Dubai |
Planning Director |
| Ashish Varghese |
DDB DUBAI |
Production Manager |
Links
Entry URL