Brand | HSBC |
Product/Service | BANK |
Entrant | J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
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J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
|
Media Agency
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MINDSHARE MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
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DEJA VU Dubai, UNITED ARAB EMIRATES
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The Campaign
On the very first morning of the year, we set up special billboards across parks, jogging tracks and beaches of the city. These billboards were meant specifically for the first ones who came across them, and offered items like bicycles, headphones, go pro cameras and surf boards to help them with their fitness routine in the coming year.
Considering everyone was bringing in New Year’s Eve just hours before, it was only the really dedicated ones who showed up at these locations and they were duly rewarded. Theses individuals were genuinely surprised by our gesture. Imagine their disbelief when they came across a billboard, in the wee hours of the morning that was put there just for them.
We secretly filmed their reactions, and with their permission, posted a compilation video online. Their resolve and dedication inspired the millions who saw the video on social media platforms.
Credits
Ramsey Naja |
J. Walter Thompson - Dubai |
Chief Creative Officer |
Chafic Haddad |
J. Walter Thompson - Dubai |
Chief Creative Operations Officer |
Gautam Wadher |
J. Walter Thompson - Dubai |
Creative Director |
Akhilesh Bagri |
J. Walter Thompson - Dubai |
Creative Director |
Mahesh Powar |
J. Walter Thompson - Dubai |
Senior Art Director |
Nermine Barrada |
J. Walter Thompson - Dubai |
Senior Account Director |
Rula Hajjar |
J. Walter Thompson - Dubai |
Sr. Account Executive |
Nabil El Kourdy |
J. Walter Thompson - Dubai |
Account Executive |
Zeina Saab |
J. Walter Thompson - Dubai |
Account Manager |
Aly Seifelnasr |
J. Walter Thompson - Dubai |
Content Manager |
Jaafar Atwi |
J. Walter Thompson - Dubai |
Head of Print Production |
Badawi Elgharabli |
J. Walter Thompson - Dubai |
Head of Traffic |
Links
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Additional URL