2016 Winners & Shortlists

AMEN HUMANITY

BrandALWALEED PHILANTHROPIES
Product/ServiceNON PROFIT ORGANISATION
EntrantBOLD AGENCY Riyadh, SAUDI ARABIA
CategoryCharities, Public Health, Safety & Awareness Messages
Entrant Company BOLD AGENCY Riyadh, SAUDI ARABIA
Advertising Agency BOLD AGENCY Riyadh, SAUDI ARABIA
Media Agency OMD Riyadh, SAUDI ARABIA
Production Company MILLIMETER PRODUCTIONS Jeddah, SAUDI ARABIA

The Campaign

The film shows people in different parts of the world that were inflicted with natural and man-made disasters. Stories of various kinds of suffering are evident in their face expressions, eyes, movement, surroundings, and living conditions. The voice accompanying the scenes takes the viewer on a journey that stimulates empathy and compassion yet within a positive framework and background music: feelings of poverty and limited choices, intolerable burdens and homelessness are accompanied with an emotional uplift by showing how these sufferers cling to hope despite their helplessness and desperation. The film indirectly sheds the light on the importance of our contribution to that hope, and our role as viewers, humanitarians, and organizations to nurture it by building a world of acceptance, equality, and understanding that knows no boundaries. The film ends with smiling faithful faces, and a positive message of hope from Alwaleed Philanthropies that people worldwide can relate to: Amen Humanity

Credits

Name Company Role
Abeer Alessa Bold Advertising Est Managing Director
Mohammad Baalbaki bold advertising Est Executive Creative Director
Rashad Moglbay Bold Advertising Est Strategy director
Ziad Abou Rjeily Bold Advertising Est Creative Technologist
Mahmoud Nasab Bold Advertising Est Operations Manager
Aljohara Alrasheed Bold Advertising Est Senior Art Director
Yazeed Alhayef Bold Advertising Est Account Manager
Fahed Awkal Bold Advertising Est Production Manager
Joyce Abou Rjeili Bold Advertising Est web developer
Shaden Almutlaq Bold Advertising Est account planer
Tajammul Khan Bold Advertising Est Graphic Designer
Sara Nasr Bold Advertising Est Senior copywriter
Akram Douglas Millimeter Productions Executive Producer
Ali Maasarani Millimeter Productions Executive Producer
Jalaludin Trautmann Millimeter Productions Director/DOP
Benjamin Frik Millimeter Productions Assistant Camera
Michael Schlucker Benchbeat.de
Raphael Schalz Benchbeat.de
indri ihn Illustrator
Monica Ferri The Drasik studio Animation