2016 Winners & Shortlists

STRAWBERRY AND CREAM HUG

Gold Campaign
Client/BrandEDITA
Product/ServiceMOLTO
EntrantKAIRO Cairo, EGYPT
1 of 2 Campaign
Type of EntryFilm: TV / Cinema
CategoryFoods
Entrant Company KAIRO Cairo, EGYPT
Advertising Agency KAIRO Cairo, EGYPT
Production Company PRODUCERS Giza, EGYPT

The Campaign

Molto, the iconic chocolate filled croissant brand of Egypt was launching a new double flavour filling variant. Molto is known for it's platform THE DAY NEEDS A HUG . We decided to mix the reality of the Egyptian street with some Gabriel Marquez magic, resulting in these magical realism films.

Credits

Name Company Position
Ahmed Al Morsy Freelancer Cinematographer
Baher Rasheed Circle post production Film Editor
Hesham Ellabban KAIRO Executive Creative Director
Montasser Khalil KAIRO Creative Director
Sameeh Selim KAIRO Head Planner
Mahmoud Dogheim KAIRO Senior Planner
Sara El Sherbiny KAIRO Planner
Hesham Ellabban KAIRO Writer
Montasser Khalil KAIRO Art Director
Muhammad El Ayat KAIRO Writer
Hadi Elbagoury THE PRODUCERS Director
Hani Osama THE PRODUCERS Executive Producer
Dina Abdelraheem THE PRODUCERS Producer
Dina Nadeem Freelance Stylist
Mahmoud Ghali Monkeys VFX Director
Youssef Ghali Monkeys VFX Artist
Ahmed Ghali Monkeys VFX Artist
Hosny Ali The Garage Sound Studio Sound Design Arrangement