2016 Winners & Shortlists

The Campaign

The film starts on a young man initiating a wave of good-acts as he places an old repaired fridge in the street using the message “#Anonymous_Giver, fresh meals for free”. As the initiative goes viral, other acts of goodness are then captured throughout the first part of the film, reflecting what had happened on ground for real… Introducing then the hashtag #Anonymous_giver_sing_for_good, the film features crowd-sourced underground musicians who, in least expected times and places, sang to the Egyptian public. Stemming from the belief in “paying forward,” the film ends on the same young man who had initiated that wave of unconditional giving to see that the idea has become the talk of town.