DO YOU SPEAK FRENCH ARABIYA
| Brand | RENAULT |
| Product/Service | AUTOMOTIVE |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Internet Film |
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Entrant Company
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LEO BURNETT CAIRO, EGYPT
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Advertising Agency
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LEO BURNETT CAIRO, EGYPT
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Advertising Agency 2
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30 SECONDS Cairo, EGYPT
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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The Campaign
We see shots of cars or car parts in Egypt with striking yellow subtitles of the car part names. The subtitles are either written in Arabic with a French VO or written in French with an Arabic VO. We understand from the film that all these Egyptian names of car parts are actually French words.
Credits
| Bechara Mouzannar |
Leoburnett-cairo |
Chief Creative Officer |
| Amr Darwish |
Leoburnett-cairo |
Managing Director |
| Mohamed Kamal |
Leoburnett-cairo |
Creative Director |
| Ahmed Hefnawy |
Leoburnett-cairo |
Creative Director |
| Ahmad Mosaad |
Leoburnett-cairo |
Art Director |
| Neviene Ragab |
Leoburnett-cairo |
Art Director |
| Christine Adel |
Leoburnett-cairo |
Art Director |
| Yasmine Emad |
Leoburnett-cairo |
Copywriter |
| Dina El-Dessouky |
Leoburnett-cairo |
Account Director |
| Yasmin Reda |
Leoburnett-cairo |
Account Manager |
| Hesham Abu El Magd |
Leoburnett-cairo |
Agency Producer |
Links
Entry URL