2016 Winners & Shortlists

MOBINIL SIX TIMES YOUR TOP UP

BrandMOBINIL
Product/ServiceTELECOMMUNICATION
EntrantLEO BURNETT CAIRO, EGYPT
CategoryCommercial Public Services
Entrant Company LEO BURNETT CAIRO, EGYPT
Advertising Agency LEO BURNETT CAIRO, EGYPT
Media Agency UM7 Cairo, EGYPT
Production Company MAGIC BEANS PRODUCTIONS Cairo, EGYPT

The Campaign

The story of the film revolves around a bored young male, who managed to benefit from the offer to do all the random things that ever popped up in his mind. No matter how many people it takes to start any of the things he wants, he used the offer to call them all. The film started up with him calling 4 people only and ended up with about a 100. Showing the power of the offer to make all this happen.

Credits

Name Company Role
Bechara Mouzannar Leoburnett-cairo Chief Creative Officer
Amr Darwish Leoburnett-cairo Managing Director
Mohamed Fouad Leoburnett-cairo Creative Director
Akram Negm Leoburnett-cairo Associate Creative Director
Hashem Elsokkary Leoburnett-cairo Associate Creative Director
Nihal El Fellah Leoburnett-cairo Account Manager
Karim Khodeir Leoburnett-cairo Agency Producer
Maged Nassar/Tameem Youness Leoburnett-cairo Director
Thodoris Zacharakis Magic Beans productions DOP Lighting Cameraman
Ahmed El Ganaini Magic Beans productions Executive Producer
Mahmoud Derbala Magic Beans productions Senior Producer
Hosny Ali The Garage Sound Studio
Mostafa El Halawany Halawany Music Music Artist
Karim Mira LZRD VFX Post Production
Amr Rabea LZRD VFX Editor
Dunkin Glassworks London Color Grading