2016 Winners & Shortlists

THEGOODNOTE.COM

Short List
Client/BrandBOU KHALIL SUPERMARCHÉ
Product/ServiceTHE GOOD NOTE
EntrantJ. WALTER THOMPSON BEIRUT, LEBANON
Type of EntryFilm: Other Film
CategoryInternet Film
Entrant Company J. WALTER THOMPSON BEIRUT, LEBANON
Advertising Agency J. WALTER THOMPSON BEIRUT, LEBANON
Production Company INTAJ THE PRODUCTION HOUSE Beirut, LEBANON

The Campaign

The film opens on different children acting their age. Supers in English and Arabic show statements different people make about them. These quotes are harsh, often mean, dramatically juxtaposing the innocence of the children and pushing the viewer to wonder why these things are said about them. We reveal that they are street children and the supers are common things said every day about them in Lebanon, pushing the viewer to think about how they think of and street children as compared to regular children. The end frame highlights the problem of Lebanon having lost faith in street children and pushes viewers directly to the Good Note website to make a change. The Good Note is an initiative that aims to reestablish trust between the population and street children by enabling responsible giving. The Good Note is an alternate currency, designed to be handed out to street children, which can only be spent on good things at Bou Khalil supermarket and its affiliated pharmacy.

Credits

Name Company Position
Nicolas Geahchan J.Walter Thompson MENA Regional Executive Creative Director
Paola Mounla J.Walter Thompson Beirut Creative Director
Sally Alzaza J.Walter Thompson Beirut Senior Art Director
Maya Khourchid J.Walter Thompson Beirut Senior Copywriter
Carla Aouad J.Walter Thompson Beirut Junior Art Director
Tarek Haddad J.Walter Thompson Beirut Managing Director
Jad Hindi J.Walter Thompson Beirut Account Director
Lea Halwani J.Walter Thompson Beirut Account Manager
Gilbert Nahas J.Walter Thompson MENA Regional TV producer
Clara Tomb J.Walter Thompson Beirut TV Producer
Youssef Ayoub Intaj Executive Producer
Elie Kamal Director
Nadim Mechlawy Music Composer
Ramy Bou Khalil Bou Khalil Supermarché Marketing Manager
Ralph Bou Khalil Bou Khalil Supermarché Commercial Manager
Links
Entry URL