Brand | BOU KHALIL SUPERMARCHÉ |
Product/Service | THE GOOD NOTE |
Entrant | J. WALTER THOMPSON BEIRUT, LEBANON |
Category | Internet Film |
Entrant Company
|
J. WALTER THOMPSON BEIRUT, LEBANON
|
Advertising Agency
|
J. WALTER THOMPSON BEIRUT, LEBANON
|
Production Company
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INTAJ THE PRODUCTION HOUSE Beirut, LEBANON
|
The Campaign
The film opens on different children acting their age. Supers in English and Arabic show statements different people make about them. These quotes are harsh, often mean, dramatically juxtaposing the innocence of the children and pushing the viewer to wonder why these things are said about them. We reveal that they are street children and the supers are common things said every day about them in Lebanon, pushing the viewer to think about how they think of and street children as compared to regular children. The end frame highlights the problem of Lebanon having lost faith in street children and pushes viewers directly to the Good Note website to make a change. The Good Note is an initiative that aims to reestablish trust between the population and street children by enabling responsible giving. The Good Note is an alternate currency, designed to be handed out to street children, which can only be spent on good things at Bou Khalil supermarket and its affiliated pharmacy.
Credits
Nicolas Geahchan |
J.Walter Thompson MENA |
Regional Executive Creative Director |
Paola Mounla |
J.Walter Thompson Beirut |
Creative Director |
Sally Alzaza |
J.Walter Thompson Beirut |
Senior Art Director |
Maya Khourchid |
J.Walter Thompson Beirut |
Senior Copywriter |
Carla Aouad |
J.Walter Thompson Beirut |
Junior Art Director |
Tarek Haddad |
J.Walter Thompson Beirut |
Managing Director |
Jad Hindi |
J.Walter Thompson Beirut |
Account Director |
Lea Halwani |
J.Walter Thompson Beirut |
Account Manager |
Gilbert Nahas |
J.Walter Thompson MENA |
Regional TV producer |
Clara Tomb |
J.Walter Thompson Beirut |
TV Producer |
Youssef Ayoub |
Intaj |
Executive Producer |
Elie Kamal |
|
Director |
Nadim Mechlawy |
|
Music Composer |
Ramy Bou Khalil |
Bou Khalil Supermarché |
Marketing Manager |
Ralph Bou Khalil |
Bou Khalil Supermarché |
Commercial Manager |
Links
Entry URL