| Brand | JARIR BOOKSTORE |
| Product/Service | TECHNOLOGY DEPARTMENT |
| Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
| Category | Branded Content & Entertainment Film |
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Entrant Company
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
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Advertising Agency
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
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Production Company
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C3 FILMS / TELFAZ11 Riyadh, SAUDI ARABIA
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The Campaign
With their tech bragging rights on the line, two Saudi friends compete with each other with regard to the latest electronic devices. And so they try everything to get the best gadgets – each in his own way.
While one stays true to his trusted tech store Jarir, the other one insists on buying his devices elsewhere and, therefore, keeps on getting himself into funny and awkward situations. This goes to show that Jarir remains the number one electronics store in Saudi Arabia.
Credits
| Chafic Haddad |
J.Walter Thompson KSA |
Chief Creative Operations Officer |
| Rayyan Aoun |
J.Walter Thompson KSA |
Executive Creative Director |
| Rawad El Dahouk |
J.Walter Thompson Ksa |
Associate Creative Director |
| Firas Ghannam |
J.Walter Thompson KSA |
Art Director |
| Louis Ghrayeb |
J.Walter Thompson KSA |
Art Director |
| Daniah Al Aoudah |
J.Walter Thompson KSA |
Arabic Copywriter |
| Abeer Al Salem |
J.Walter Thomspon KSA |
Junior Copywriter |
| Alaa Abu Hammeen |
J.Walter Thompson KSA |
Associate Business Director |
| Esam Al-Hasan |
Jarir Bookstore |
Head of Marketing |
| Mahaii Ali Al Buhairi |
Jarir Bookstore |
Brand Marketing Manager |