2016 Winners & Shortlists

LOCATION, LOCATION, LOCATION 2

Short List
Client/BrandMEMAAR EL MORSHEDY
Product/ServiceREAL ESTATE
EntrantKING TUT'S PLAYGROUND Cairo, EGYPT
Type of EntryFilm: TV / Cinema
CategoryFinancial Products & Services
Entrant Company KING TUT'S PLAYGROUND Cairo, EGYPT
Advertising Agency KING TUT'S PLAYGROUND Cairo, EGYPT
Media Agency TAREK NOUR MEDIA Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

The Campaign

The place or location always tends to affect our perception about someone; for example if we see someone wearing messy clothes in the street we will think he is homeless, but if we see this same person wearing the same clothes in an expensive compound we will think it is intended. Morshedy Developments is offering high end apartments in Maadi, a very affluent area in Cairo.

Credits

Name Company Position
MOSTAFA EL BEIK KING TUT'S PLAYGROUND (KTP) JUNIOR COPYWRITER
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) CHIEF CREATIVE OFFICER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) EXECUTIVE CREATIVE DIRECTOR
AHMAD FAHMY KING TUT'S PLAYGROUND (KTP) GENERAL MANAGER
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) COPYWRITER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) COPYWRITER
OMAR ADEL KING TUT'S PLAYGROUND (KTP) CONTENT DIRECTOR
KARIM SHERIF KING TUT'S PLAYGROUND (KTP) JUNIOR ART DIRECTOR
FARAH ZIDAN KING TUT'S PLAYGROUND (KTP) ACCOUNT SUPERVISOR
DENA ESSAM KING TUT'S PLAYGROUND (KTP) AGENCY PRODUCER
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) DIRECTOR
BASSEL HOSSAM FREELANCE ART DIRECTOR
FADI FAHIM LIGHTHOUSE PRODUCTIONS EXECUTIVE PRODUCER
MOHAMED FAROUK LIGHTHOUSE PRODUCTIONS SENIOR PRODUCER
YOUSRA SHALABY LIGHTHOUSE PRODUCTIONS ASSISTANT PRODUCER
ALEX/STEFFEN UNEXPECTED VFX SUPERVISOR
AROMA AROMA POST PRODUCTION
AHMED HAFEZ AROMA EDITOR
TORKOMAN AROMA ONLINE OPERATOR
BAROUDY AROMA ONLINE OPERATOR
HOSNI ALI AUDIO GARAGE SOUND STUDIO SOUND DESIGN