2016 Winners & Shortlists

BLACK CATS ON HOLIDAY

Bronze
Client/BrandLA LIBANAISE DES JEUX
Product/ServiceLOTO LIBANAIS
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryFilm: Other Film
CategoryBranded Content & Entertainment Film
Entrant Company IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production Company BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES

The Campaign

The film highlights our clients' biggest inquiry: 'How can we make the people of Lebanon feel luckier so they play more Loto?'. Our answer was ingeniously given in the form of a 3+ minute film which suggests that if we want people in Lebanon to play more Loto, people in Lebanon would have to be able to play free of any bad luck. And if bad luck were to be tangibilized, it would take the form of a black cat. So, the answer was very simple: 'Let's make people in Lebanon believe we flew all the black cats out of the country, so they can feel luckier and play more Loto'. Our film was a spectacular and entertaining way to reach a wider audience with this purpose in mind.

Credits

Name Company Position
Fadi Yaish IMPACT BBDO Dubai Regional Creative Director
Daniel Correa IMPACT BBDO Dubai Art Director
Gustavo Gamarra Impact Bbdo Dubai Copywriter
Emilie Haddad IMPACT BBDO Dubai Head Of Broadcast
Jihad Saadé La Libanaise Des Jeux Vice President
Eddy Rizk Big Kahuna Films Executive Producer
Maged Nassar/Tameem Younes Film Director
Ricardo Plates DOP
Serena Dubai Serena Dubai Post production
Alavaro Del Val Serena Dubai Editor
Roman Peregon Serena Dubai Colourist
Claudio Emilio Ferrante Serena Dubai Post Producer
Eardrum Eardrum Music