2016 Winners & Shortlists

GIVE MOM BACK HER NAME

Bronze
Client/BrandUN WOMEN
Product/ServiceUN WOMEN
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryFilm: Other Film
CategoryViral Film
Entrant Company IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production Company BIGFOOT FILMS Cairo, EGYPT

The Campaign

Before Mother's Day, we went down the streets of Cairo and asked men one simple question - 'What is your mother's name? We created a film from our findings and launched it on social media, to begin an initiative for the men of Egypt starting Mother's Day, to 'Give mom back her name' with the hashtag #MyMothersNameIs.

Credits

Name Company Position
Fadi Yaish IMPACT BBDO Dubai Regional Creative Director
Maged Nassar/Tameem Younes Art Director
Aunindo Sen Impact Bbdo Dubai Copywriter
Mohammad Nada Impact Bbdo Dubai Copywriter
Mohamed Said Impact Bbdo Dubai Graphic Designer
Bigfoot Bigfoot Production Company
Maged Nassar/Tameem Younes Film Director
Ahmed Tahoun DOP
Fadi Yaish Impact Bbdo Dubai Editor
Lizard VFX Lizard VFX Post Production