2016 Winners & Shortlists

SSFC 2015 – FORGET ME NOT

Bronze Campaign
Client/BrandSAMSUNG GULF ELECTRONICS
Product/ServiceSAMSUNG CORPORATE
EntrantCHEIL MENA Dubai, UNITED ARAB EMIRATES
2 of 2 Campaign
Type of EntryFilm: TV / Cinema
CategoryPublications & Media
Entrant Company CHEIL MENA Dubai, UNITED ARAB EMIRATES
Advertising Agency CHEIL MENA Dubai, UNITED ARAB EMIRATES
Production Company BAZOOKA FILM PRODUCTION Dubai, UNITED ARAB EMIRATES

The Campaign

A fisherman is out at sea fishing on a bright sunny day. He starts to tell an incredibly riveting story in Arabic, about a woman who would wake up every day screaming at the sight of a stranger lying next to her. The fisherman’s story is captured from different angles, often showing details of his surroundings and his expressions – but never really showing whom he is telling his story to. As the fisherman’s story reaches a climax and he reveals the true identity of the stranger, this is when we reveal that the fisherman was actually telling his epic story to someone or rather something totally unexpected – his catch of the day; a fish lying on the other end of his boat with its mouth wide opened, as if shocked by the story that it had just heard from the fisherman.

Credits

Name Company Position
Sarah Hamam Samsung Gulf Electronics Manager - Corporate Communications
Sarah Hamam Samsung Gulf Electronics Manager - Corporate Communications
Omar Al Jabi Cheil MENA Executive Creative Director
Bosky Cherin Cheil MENA Associate Creative Director
James Tan Cheil MENA Senior English Copywriter
Hussein Kaddaha Cheil MENA Senior Arabic Copywriter
Santosh Singh Cheil MENA Creative Services Manager
Mayssa Azem Cheil MENA Agency Producer
Jun Sun Park Cheil MENA Group Account Director
Nitin Baweja Cheil MENA Account Director
George Bezhazi Cheil MENA Account Executive
Azza Abou Al Magd Bazooka Film Production Executive Producer
Mik Allen Bazooka Film Production Director Of Photography
Mohamed El Zayat Bazooka Film Production Director
Ali Ahmed Samsung Gulf Electronics Head of Brand Management
Murielle Kiwan Samsung Gulf Electronics Manager - Corporate Communications