2016 Winners & Shortlists

SSFC 2015 – THE WAY BACK

Bronze Campaign
Client/BrandSAMSUNG GULF ELECTRONICS
Product/ServiceSAMSUNG CORPORATE
EntrantCHEIL MENA Dubai, UNITED ARAB EMIRATES
1 of 2 Campaign
Type of EntryFilm: TV / Cinema
CategoryPublications & Media
Entrant Company CHEIL MENA Dubai, UNITED ARAB EMIRATES
Advertising Agency CHEIL MENA Dubai, UNITED ARAB EMIRATES
Production Company BAZOOKA FILM PRODUCTION Dubai, UNITED ARAB EMIRATES

The Campaign

A mechanic is working the graveyard shift in a car junkyard. He starts to tell an incredibly riveting story about a man who believed he could turn back time by walking backwards. The mechanic’s intense story is captured from different angles, often showing details of his surroundings and his expressions – but never really showing whom he is telling his story to. As the mechanic’s story reaches a climax and he reveals the real reason for the man walking backwards, this when we reveal that the mechanic was actually telling his epic story to someone or rather something totally unexpected – a bobble head toy on his forklift who is simply nodding its head as if attentively listening and agreeing to what the mechanic was saying.

Credits

Name Company Position
Sarah Hamam Samsung Gulf Electronics Manager - Corporate Communications
Omar Al Jabi Cheil MENA Executive Creative Director
Bosky Cherin Cheil MENA Associate Creative Director
James Tan Cheil MENA Senior English Copywriter
Hussein Kaddaha Cheil MENA Senior Arabic Copywriter
Santosh Singh Cheil MENA Creative Services Manager
Mayssa Azem Cheil MENA Agency Producer
Jun Sun Park Cheil MENA Group Account Director
Nitin Baweja Cheil MENA Account Director
George Bezhazi Cheil MENA Account Executive
Azza Abou Al Magd Bazooka Film Production Executive Producer
Mik Allen Bazooka Film Production Director Of Photography
Mohamed El Zayat Bazooka Film Production Director
Ali Ahmed Samsung Gulf Electronics Head of Brand Management
Murielle Kiwan Samsung Gulf Electronics Manager - Corporate Communications