2016 Winners & Shortlists

FASHION FOR REAL PEOPLE

Short List
Client/BrandMAX
Product/ServiceFASHION RETAIL
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
Type of EntryFilm: Other Film
CategoryViral Film
Entrant Company LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Media Agency MEC MENA Dubai, UNITED ARAB EMIRATES
Media Agency 2 ALTERNATIVE CHARACTER Beirut, LEBANON
Production Company OLIVE GREEN Dubai, UNITED ARAB EMIRATES
Production Company 2 MILKSHAKE MEDIA Dubai, UNITED ARAB EMIRATES

The Campaign

Fashion constantly exposes us to a glamorous world that can be quite intimidating. It makes us feel pressured to look a certain way if we want to feel fashionable. This is no more evident than in Dubai, a melting pot of the world’s cultures and fashions. So, we saw it as an opportunity for Max, a popular fashion brand in the Middle East, to free people from this pressure by telling them fashion is what makes you feel comfortable. We used this message to launch Max, fashion for real people.

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Dubai Chief Creative Officer
Andre Nassar Leo Burnett Dubai Executive Creative Director
Andre Nassar Leo Burnett Dubai Art Director
Samer Zouheid Leo Burnett Dubai Senior Copywriter
Hana Kawalit Leo Burnett Dubai Art Director
Mahmoud Mujahed Leo Burnett Dubai Senior Copywriter
Raja Sowan Leo Burnett Dubai Regional Director
Rasha El Ghoussaini Leo Burnett Dubai Communications Director
Dan Newton Leo Burnett Dubai Editor
Mark Haycock/Rasha El Ghoussaini Leo Burnett Dubai Planner
Raed Hakim Leo Burnett Dubai Head of Digital Delivery
Dev Vaswani Milkshake Producer
Amin Dora Leo Burnett Dubai Director
Victoria Chobit'ko Olive Green Producer
Kurt Stallaert Leo Burnett Dubai Photographer
Sarah Sakr Leo Burnett Dubai Communications Director
Abla Nari Leo Burnett Dubai Communications Manager
Moey Shawash Leo Burnett Dubai Digital Strategy
Sheni Meledath Leo Burnett Dubai Senior Digital Delivery Manager
Senior UX Specialist Leo Burnett Dubai Venkat Krish