Brand | MAX |
Product/Service | FASHION RETAIL |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Viral Film |
Entrant Company
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Media Agency
|
MEC MENA Dubai, UNITED ARAB EMIRATES
|
Media Agency 2
|
ALTERNATIVE CHARACTER Beirut, LEBANON
|
Production Company
|
OLIVE GREEN Dubai, UNITED ARAB EMIRATES
|
Production Company 2
|
MILKSHAKE MEDIA Dubai, UNITED ARAB EMIRATES
|
The Campaign
Fashion constantly exposes us to a glamorous world that can be quite intimidating.
It makes us feel pressured to look a certain way if we want to feel fashionable.
This is no more evident than in Dubai, a melting pot of the world’s cultures and fashions.
So, we saw it as an opportunity for Max, a popular fashion brand in the Middle East, to free people from this pressure by telling them fashion is what makes you feel comfortable. We used this message to launch Max, fashion for real people.
Credits
Bechara Mouzannar |
Leo Burnett Dubai |
Chief Creative Officer |
Andre Nassar |
Leo Burnett Dubai |
Executive Creative Director |
Andre Nassar |
Leo Burnett Dubai |
Art Director |
Samer Zouheid |
Leo Burnett Dubai |
Senior Copywriter |
Hana Kawalit |
Leo Burnett Dubai |
Art Director |
Mahmoud Mujahed |
Leo Burnett Dubai |
Senior Copywriter |
Raja Sowan |
Leo Burnett Dubai |
Regional Director |
Rasha El Ghoussaini |
Leo Burnett Dubai |
Communications Director |
Dan Newton |
Leo Burnett Dubai |
Editor |
Mark Haycock/Rasha El Ghoussaini |
Leo Burnett Dubai |
Planner |
Raed Hakim |
Leo Burnett Dubai |
Head of Digital Delivery |
Dev Vaswani |
Milkshake |
Producer |
Amin Dora |
Leo Burnett Dubai |
Director |
Victoria Chobit'ko |
Olive Green |
Producer |
Kurt Stallaert |
Leo Burnett Dubai |
Photographer |
Sarah Sakr |
Leo Burnett Dubai |
Communications Director |
Abla Nari |
Leo Burnett Dubai |
Communications Manager |
Moey Shawash |
Leo Burnett Dubai |
Digital Strategy |
Sheni Meledath |
Leo Burnett Dubai |
Senior Digital Delivery Manager |
Senior UX Specialist |
Leo Burnett Dubai |
Venkat Krish |