2016 Winners & Shortlists

The Campaign

Film opens on a door of villa. An old man is entering inside, wearing Emirati dress. As he enters, all the members of his family gather around him, including little children. It shows a little girl (1 year old) trying to walk. And the old man takes his hand and supports him to keep walking. A young girl comes with a paper in hand and shows it to her father. The camera zooms in, and we see that it’s a job offer letter. The father congratulate her. Now a girl (10 years old) runs to her father. She looks at him with a shy smile, he gets some cash notes from his pocket and puts them in her hand. She puts them in a Shattir Kids Banking safe box. We see another young man standing close to his father. He gets out a DIB Banking cards featuring a smart, modern design and shows it to his father. The father smiles and indicates that he likes his son’s choice. Cut to see all family members sitting on the dining table. Introducing the Family Banking Package with special privileges and benefits designed to achieve the highest financial goals of all family members.