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2016 Winners & Shortlists

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BANQUE MISR TURN THE PAGE PERSONAL LOAN

BrandBANQUE MISR
Product/ServiceFINANCIAL SERVICES
EntrantHIT CREATIVE COMMUNICATION Cairo , EGYPT
CategoryFinancial Products & Services
Entrant Company HIT CREATIVE COMMUNICATION Cairo, EGYPT
Advertising Agency HIT CREATIVE COMMUNICATION Cairo, EGYPT
Production Company THE HOUSE POST PRODUCTION 6th Of October City, EGYPT

The Campaign

After the 2nd revolution... on the 30th of June... Egyptians saw a glimpse of hope.... they were dreaming of a great Egypt... and they were ready to make it come true... With banque Misr you will easily Flip the pages of the hard, through it behind your back and start a brand new page of success and prosperity Having a unique visual theme that sums up how easy and aspirational it is to change And to engage all Egyptians to turn over the page

Credits

Name Company Role
Sherine Helal Hit Creative Communication Managing Director
Mohamed Anwar Hit Creative Communication Creative Director
Marwan Hussien Hit Creative Communication Associate Creative Director
Omar El Gamal Hit Creative Communication Copywriter
Heba Raouf Hit Creative Communication Account Director
Ahmed Mossalam Hit Creative Communication Senior Account Executive
Mohamed Abbas Hit Creative Communication Agency Producer
David Vital/Raphael - Durand Durand Film Director
Jérome Robert Kinou Conseil DOP
Yehia Allam Allam's Art Director
Heba Radwan The House Post Production Executive Producer
Magdy Hafiz Film Distrect Associate Producer

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