Brand | MEMAAR EL MORSHEDY |
Product/Service | REAL ESTATE |
Entrant | KING TUT'S PLAYGROUND Cairo, EGYPT |
Category | Financial Products & Services |
Entrant Company
|
KING TUT'S PLAYGROUND Cairo, EGYPT
|
Advertising Agency
|
KING TUT'S PLAYGROUND Cairo, EGYPT
|
Media Agency
|
TAREK NOUR MEDIA Cairo, EGYPT
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
The Campaign
Many Egyptian parents of a certain class are still stuck in the older, more aristocratic “old money” lifestyle that they grew up with, which included a French-speaking culture. They often find themselves stuck in their own bubble, refusing to face reality. Unfortunately, many of their children, who are financially independent men in their late 30’s, still live with them and have to endure the ridiculous situations that their parents dwell on. Memaar El Morshedy built a new premium project with affordable prices to target these men. We highlighted some of these ridiculous situations to show how intolerable they are to these men, in order to encourage them to move out.
Credits
MOHAMED HAMDALLA |
KING TUT'S PLAYGROUND (KTP) |
CHIEF CREATIVE OFFICER |
ASHRAF BADAWY |
KING TUT'S PLAYGROUND (KTP) |
EXECUTIVE CREATIVE DIRECTOR |
AHMAD FAHMY |
KING TUT'S PLAYGROUND (KTP) |
GENERAL MANAGER |
ASHRAF BADAWY |
KING TUT'S PLAYGROUND (KTP) |
SENIOR COPYWRITER |
YOUSSEF ALTAY |
KING TUT'S PLAYGROUND (KTP) |
SENIOR COPYWRITER |
ASHRAF BADAWY |
KING TUT'S PLAYGROUND (KTP) |
SENIOR ART DIRECTOR |
OMAR ADEL |
KING TUT'S PLAYGROUND (KTP) |
SENIOR ART DIRECTOR |
KARIM SHERIF |
KING TUT'S PLAYGROUND (KTP) |
JUNIOR ART DIRECTOR |
FARAH ZIDAN |
KING TUT'S PLAYGROUND (KTP) |
ACCOUNT SUPERVISOR |
DENA ESSAM |
KING TUT'S PLAYGROUND (KTP) |
AGENCY PRODUCER |
FADI FAHIM |
LIGHTHOUSE PRODUCTIONS |
EXECUTIVE PRODUCER |
MOHAMED FAROUK |
LIGHTHOUSE PRODUCTIONS |
SENIOR PRODUCER |
YOUSRA SHALABY |
LIGHTHOUSE PRODUCTIONS |
ASSISTANT PRODUCER |
MOHAMED HAMDALLA |
KING TUT'S PLAYGROUND (KTP) |
DIRECTOR |
PATRIZIO PATRIZI |
FREELANCE |
DIRECTOR OF PHOTOGRAPHY |
BASSEL HOSSAM |
FREELANCE |
ART DIRECTOR |
AROMA |
AROMA |
POST PRODUCTION |
AHMED HAFEZ |
AROMA |
EDITOR |
HOSNI ALI |
AUDIO GARAGE SOUND STUDIO |
SOUND DESIGN |