IT BELONGS ONLINE MUSCLE MAN
| Brand | MOBINIL |
| Product/Service | TELECOMMUNICATION |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Commercial Public Services |
|
Entrant Company
|
FP7/CAI Cairo, EGYPT
|
|
Advertising Agency
|
FP7/CAI Cairo, EGYPT
|
|
Media Agency
|
UM7 Cairo, EGYPT
|
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
The Campaign
Millennials share every part of their life on social media, and this excessive sharing leaves us with a few interesting stories, and an abundance of rather trivial and annoying content. While we can tolerate these things online, they would not be tolerated in real life. This insight is what triggered the idea that some things belong online. By profiling common behaviors of online users, we created culturally relevant ads that asked what would happen if online behavior was acted out in real life.
Credits
| Ahmed Hafez Youness |
FP7/CAI |
Executive Creative Director: |
| Rami El Kerdani |
FP7/CAI |
Associate Creative Director |
| Moemen El Siwi |
FP7/CAI |
Art Director |
| Menna El Kiey |
FP7/CAI |
Senior Copywriter |
| Rana khairy |
FP7/CAI |
Copywriter |
| Mostafa Abdelmawla |
FP7/CAI |
Graphic Designer |
| Fadila El Assiouty/Nour Abdel hamid |
FP7/CAI |
Copywriter |
| Dina Nadeem |
Light House |
Stylist |
| Sondos Effat |
FP7/CAI |
Group Account Director |
| Raghda El Maghrabi |
FP7/CAI |
Account Director |
| Ramy Raafat |
FP7/CAI |
Senior Account Executive |
| Heba Radwan |
FP7/CAI |
Head of Production |
| Inas Nagy |
FP7/CAI |
Producer |
| Ashraf Hosafy |
FP7/CAI |
Producer |
| Mahmoud Enayet |
FP7/CAI |
Post Production Supervisor |
| Omar Hilal |
Light House |
Director |
| Mohamed Diaa |
Light House |
Art Director |
| Wael Alaa |
Light House |
Music |
| Ahmed Hafez |
Aroma |
Edit and Post Production |
| Hosny Ali |
The Garage |
Sound Design Arrangement |