Brand | MOBINIL |
Product/Service | TELECOMMUNICATION |
Entrant | FP7/CAI Cairo, EGYPT |
Category | Commercial Public Services |
Entrant Company
|
FP7/CAI Cairo, EGYPT
|
Advertising Agency
|
FP7/CAI Cairo, EGYPT
|
Media Agency
|
UM7 Cairo, EGYPT
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
The Campaign
Control Packages never spoke to the youth before; we had to make a great effort to break through the already well established perception of it being a product to the mass, to being a product that tailors to the youth specific needs. We did this by building our creative idea on a situation that the youth aspired too; A situation free of control, portraying an occasion where authority did not affect them, disregarding orders to make their own decisions and take their own risks.
Credits
Ahmed Hafez Youness |
FP7/CAI |
Executive Creative Director: |
Tameem Youness |
FP7/CAI |
Creative Director |
Maged Nassar |
FP7/CAI |
Creative Director |
Sondos Effat |
FP7/CAI |
Account Director |
Raghda El Maghrabi |
FP7/CAI |
Senior Account Manager |
Ramy Raafat |
FP7/CAI |
Account Executive |
Heba Radwan |
FP7/CAI |
Head of Production |
Inas Nagy |
FP7/CAI |
Producer |
Ashraf Hosafy |
FP7/CAI |
Producer |
Mahmoud Enayet |
FP7/CAI |
Post Production Supervisor |
Tameem Youness |
|
Director |
Maged Nassar |
|
Director |
Thodoris Zacharakis |
|
DOP |
Assem Ali |
|
Art Director |
Mona El Tounsi |
|
Stylist |
Tarek Ali |
Zanad |
Post House |