2016 Winners & Shortlists

CONTROL FREE

BrandMOBINIL
Product/ServiceTELECOMMUNICATION
EntrantFP7/CAI Cairo, EGYPT
CategoryCommercial Public Services
Entrant Company FP7/CAI Cairo, EGYPT
Advertising Agency FP7/CAI Cairo, EGYPT
Media Agency UM7 Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

The Campaign

Control Packages never spoke to the youth before; we had to make a great effort to break through the already well established perception of it being a product to the mass, to being a product that tailors to the youth specific needs. We did this by building our creative idea on a situation that the youth aspired too; A situation free of control, portraying an occasion where authority did not affect them, disregarding orders to make their own decisions and take their own risks.

Credits

Name Company Role
Ahmed Hafez Youness FP7/CAI Executive Creative Director:
Tameem Youness FP7/CAI Creative Director
Maged Nassar FP7/CAI Creative Director
Sondos Effat FP7/CAI Account Director
Raghda El Maghrabi FP7/CAI Senior Account Manager
Ramy Raafat FP7/CAI Account Executive
Heba Radwan FP7/CAI Head of Production
Inas Nagy FP7/CAI Producer
Ashraf Hosafy FP7/CAI Producer
Mahmoud Enayet FP7/CAI Post Production Supervisor
Tameem Youness Director
Maged Nassar Director
Thodoris Zacharakis DOP
Assem Ali Art Director
Mona El Tounsi Stylist
Tarek Ali Zanad Post House