2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fiction: Series or Film
THE JOURNEY OF ABLA FAHITA
CBC / ENTERTAINMENT
J. WALTER THOMPSON ENTERTAINMENT Cairo EGYPT J. WALTER THOMPSON ENTERTAINMENT Cairo EGYPT
Short List
THE ROAMING PUPPET
SAUDI TELECOM COMPANY - STC / ROAMING SERVICE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Bronze
A02 Non-Fiction: Series or Film
ANGELS OF RAMADAN
AL RIFAI / CORPORATE
RÉPUBLIQUE Beirut LEBANON MEEM CREATIVE HUB Beirut LEBANON
Short List
A STORY OF WOMEN, FOOD AND CHANGE
MAGGI / COOKING AIDS
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILMMASTER Dubai UNITED ARAB EMIRATES
Bronze
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA Dubai / ZO PRODUCTIONS Dubai UNITED ARAB EMIRATES
Gold
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIGFOOT FILMS Cairo EGYPT
Silver
A03 Brand or Product Integration in to an Existing Programme or Platform
YOU ASK, KFC DELIVERS
KFC / QSR
INITIATIVE Dubai UNITED ARAB EMIRATES
Short List
TAKING ARABIAN FAIRY TALES PLACES
CENTRAL TRADE & AUTO CO / TOYOTA
J. WALTER THOMPSON JORDAN Amman JORDAN KIWI MEDIA SOLUTIONS Amman JORDAN
Bronze
A04 Use or Integration of User-Generated Content
JOHNSON'S BABY BATH TIME SONG
JOHNSON & JOHNSON / CPG
J3 MENA Dubai UNITED ARAB EMIRATES
Short List
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Silver
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS Cairo / BIGFOOT FILMS Cairo EGYPT
Silver
A05 Live Experience
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
Short List
MERRY BALCONIES
PROCTER & GAMBLE / BONUX
LEO BURNETT BEIRUT LEBANON GOOD PEOPLE Beirut LEBANON
Short List
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES CONCEPT VIEW MEDIA Dubai UNITED ARAB EMIRATES
Short List
A06 Use or Integration of Music
TROPA FOR LIFE
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES
Gold
I SAY ARABI
DISH NETWORK / CABLE PROVIDER
LEO BURNETT BEIRUT LEBANON BLACK RHINO Beirut LEBANON
Gold
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT LEBANON
Short List
POWER TO FAMILY
VODAFONE / TELECOMUNICATION
J. WALTER THOMPSON CAIRO EGYPT ASAP Cairo EGYPT
Short List
A07 Use or Integration of Printed Content
THE NAZAR INITIATIVE
ASTER HOSPITAL & MEDICAL CENTRES / ASTER OPTICAL
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES RGB ART PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
NO BROBLEM
BRITISH COUNCIL KSA / CONVERSATION COURSE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES RGB ART PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Short List
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES MUDDVILLE Dubai UNITED ARAB EMIRATES
Gold
A09 Use or Integration of Digital or Social Media
A STORY OF WOMEN, FOOD AND CHANGE
MAGGI / COOKING AIDS
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILMMASTER Dubai UNITED ARAB EMIRATES
Short List
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT
FP7/DXB Dubai UNITED ARAB EMIRATES LIWA ADVERTISING Dubai / MILES STUDIOS Dubai UNITED ARAB EMIRATES
Bronze
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIGFOOT FILMS Cairo EGYPT
Silver
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES DEJA VU Dubai UNITED ARAB EMIRATES
Short List
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Bronze
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON INDEPENDENT PRODUCTIONS Beirut / HEDGEHOG Beirut LEBANON
Short List
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS Jeddah SAUDI ARABIA
Short List
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS
LEO BURNETT DUBAI UNITED ARAB EMIRATES THE GOODFELLAS São Paulo BRAZIL
Short List
A10 Integrated Campaign
A STORY OF WOMEN, FOOD AND CHANGE
MAGGI / COOKING AIDS
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILMMASTER Dubai UNITED ARAB EMIRATES
Gold
THE ROAMING PUPPET
SAUDI TELECOM COMPANY - STC / ROAMING SERVICE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Silver
THE JOURNEY OF ABLA FAHITA
CBC / ENTERTAINMENT
J. WALTER THOMPSON ENTERTAINMENT Cairo EGYPT J. WALTER THOMPSON ENTERTAINMENT Cairo EGYPT
Short List
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS Cairo / BIGFOOT FILMS Cairo EGYPT
Silver
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA DREAMBOX FILMS Beirut / DOPRAVO Riyadh LEBANON / SAUDI ARABIA
Short List