2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A06 Use or Integration of Music
MY LAND MY MUSIC: SAHARA AL ARAB
JAGUAR LAND ROVER / RANGE ROVER VOGUE
SONY MUSIC ENTERTAINMENT Dubai UNITED ARAB EMIRATES AFM FILMS Dubai UNITED ARAB EMIRATES
A05 Live Experience
#OMBESTMOMENTS
TURKISH AIRLINES / SPONSORSHIP WITH OLYMPIQUE DE MARSEILLE
DEKATLON BUZZ Istanbul TURKEY
A08 Original Game or Use of Gaming
THE NUTRIQUEST GAME
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE GROUND CONTROL London UNITED KINGDOM
A10 Integrated Campaign
THE NUTRIQUEST CAMPAIGN
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE GROUND CONTROL London UNITED KINGDOM
A09 Use or Integration of Digital or Social Media
ZEE3 MAWHBTAK - THE BOOTH THAT GAVE THEM A VOICE
ZEE3 MAWHBTAK / TALENT DISCOVERY
ZEE3 MAWHBTAK Abu Dhabi UNITED ARAB EMIRATES
A03 Brand or Product Integration in to an Existing Programme or Platform
HAIR TALKS
PHILIPS / MOISTURE PROTECT HAIR CARE RANGE
CARAT Dubai UNITED ARAB EMIRATES
A07 Use or Integration of Printed Content
THE NAZAR INITIATIVE
ASTER HOSPITAL & MEDICAL CENTRES / ASTER OPTICAL
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES RGB ART PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
A02 Non-Fiction: Series or Film
DUBIZZLE YOUR HOME
DUBIZZLE / CLASSIFIEDS WEBSITE
FLAMING HEAD Dubai UNITED ARAB EMIRATES THE TRAVELLING SHOE Dubai UNITED ARAB EMIRATES
A04 Use or Integration of User-Generated Content
FANS DO WONDERS
OOREDOO GROUP / TELECOMMUNICATIONS
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
A01 Fiction: Series or Film
ADEL SUKKAR
BENCHMARK MIDDLE EAST / ADEL SUKKAR
BENCHMARK MIDDLE EAST Dubai UNITED ARAB EMIRATES
A07 Use or Integration of Printed Content
NO BROBLEM
BRITISH COUNCIL KSA / CONVERSATION COURSE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES RGB ART PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
A02 Non-Fiction: Series or Film
JAGUAR FORWARD THINKERS - CELEBRATING THE ART OF PERFORMANCE
JAGUAR LAND ROVER / JAGUAR XE
MEC MENA Dubai UNITED ARAB EMIRATES
A03 Brand or Product Integration in to an Existing Programme or Platform
BRINGING THE COW TO LIFE!
BEL GROUP / FMCG
ZENITH MENA Dubai UNITED ARAB EMIRATES
A05 Live Experience
FIND THE SILVERADO
CHEVROLET / TRUCKS
CARAT Dubai UNITED ARAB EMIRATES
A09 Use or Integration of Digital or Social Media
THE PACT ME
PUMA / SHOES, TRAINING GEAR AND APP
VIZEUM Dubai UNITED ARAB EMIRATES
A08 Original Game or Use of Gaming
BMW I8 CHALLENGE
BMW / BMW I8
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
A04 Use or Integration of User-Generated Content
HINDIHASHA
EDITA / FRESKA
DIGITAL REPUBLIC Cairo EGYPT
A10 Integrated Campaign
COOKING UP BRAND GROWTH
ARLA FOODS / LURPAK COOKS RANGE
PHD Dubai UNITED ARAB EMIRATES
A06 Use or Integration of Music
PERSIL ABAYA SHAMPOO- NATIONAL RESONANCE
PERSIL ABAYA SHAMPOO (HENKEL ARABIA) / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
A01 Fiction: Series or Film
MEET THE FAMILY
NESTLÉ MIDDLE EAST / NESCAFÉ ARABIANA
MEC MENA Dubai UNITED ARAB EMIRATES MYRKOTT ANIMATION STUDIOS Riyadh SAUDI ARABIA
A06 Use or Integration of Music
BEATZ OF JOY
MAGIC PLANET / LEISURE AND ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
A10 Integrated Campaign
CLEAN & CLEAR - SEE THE REAL ME
JOHNSON & JOHNSON / CPG
J3 MENA Dubai UNITED ARAB EMIRATES
A04 Use or Integration of User-Generated Content
REESE'S #BETTERTOGETHER
THE HERSHEY'S COMPANY - EMEA / REESE'S
UM MENA Dubai UNITED ARAB EMIRATES C3 FILMS / TELFAZ11 Riyadh SAUDI ARABIA
A07 Use or Integration of Printed Content
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
A08 Original Game or Use of Gaming
GAME OF DRONES
TURKISH AIRLINES / TITLE SPONSOR OF TURKISH AIRLINES OPEN
DEKATLON BUZZ Istanbul TURKEY
A02 Non-Fiction: Series or Film
ANGELS OF RAMADAN
AL RIFAI / CORPORATE
RÉPUBLIQUE Beirut LEBANON MEEM CREATIVE HUB Beirut LEBANON
Short List
A09 Use or Integration of Digital or Social Media
MEEM - THE VERY LOCAL BANK
GIB (GULF INTERNATIONAL BANK) / BANKING SERVICES
HMZAH Riyadh SAUDI ARABIA
A05 Live Experience
FOR THOSE WITH DRIVE
INFINITI / Q70
MINDSHARE MENA Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
A01 Fiction: Series or Film
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES
A03 Brand or Product Integration in to an Existing Programme or Platform
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS Cairo / BIGFOOT FILMS Cairo EGYPT
TRACING THE TROPIC OF CANCER
LAND ROVER / AUTOMOTIVE
WUNDERMAN DUBAI UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI ABU DHABI UNITED ARAB EMIRATES
A01 Fiction: Series or Film
FLAN W 3LAN
JARIR BOOKSTORE / TECHNOLOGY DEPARTMENT
J. WALTER THOMPSON RIYADH SAUDI ARABIA C3 FILMS / TELFAZ11 Riyadh SAUDI ARABIA
A09 Use or Integration of Digital or Social Media
FANS DO WONDERS
OOREDOO GROUP / TELECOMMUNICATIONS
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
A05 Live Experience
PINKRAMADAN
BAHEYA WOMEN'S CANCER HOSPITAL / FREE OF CHARGE MEDICAL SERVICES
FP7/CAI Cairo EGYPT
A02 Non-Fiction: Series or Film
FOR THOSE WHO ARRIVE FASHIONABLY EARLY
GENERAL MOTORS - CADILLAC / ATS-V
INTERESTING TIMES Beirut LEBANON JOY FILMS ME Dubai UNITED ARAB EMIRATES
A07 Use or Integration of Printed Content
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Short List
A06 Use or Integration of Music
REESE'S #BETTERTOGETHER
THE HERSHEY'S COMPANY - EMEA / REESE'S
UM MENA Dubai UNITED ARAB EMIRATES C3 FILMS / TELFAZ11 Riyadh SAUDI ARABIA
A04 Use or Integration of User-Generated Content
CLEAN & CLEAR - SEE THE REAL ME
JOHNSON & JOHNSON / CPG
J3 MENA Dubai UNITED ARAB EMIRATES
A10 Integrated Campaign
JOHNSON'S BABY BATH TIME SONG
JOHNSON & JOHNSON / CPG
J3 MENA Dubai UNITED ARAB EMIRATES
A03 Brand or Product Integration in to an Existing Programme or Platform
REESE'S #BETTERTOGETHER
THE HERSHEY'S COMPANY - EMEA / REESE'S
UM MENA Dubai UNITED ARAB EMIRATES C3 FILMS / TELFAZ11 Riyadh SAUDI ARABIA
A04 Use or Integration of User-Generated Content
JOHNSON'S BABY BATH TIME SONG
JOHNSON & JOHNSON / CPG
J3 MENA Dubai UNITED ARAB EMIRATES
Short List
A06 Use or Integration of Music
WE ARE UAE
EMIRATES NBD / UAE'S 44TH NATIONAL DAY
FP7/DXB Dubai UNITED ARAB EMIRATES
A05 Live Experience
ANGELS OF RAMADAN
AL RIFAI / CORPORATE
RÉPUBLIQUE Beirut LEBANON MEEM CREATIVE HUB Beirut LEBANON
A02 Non-Fiction: Series or Film
PERSIL ABAYA SHAMPOO- NATIONAL RESONANCE
PERSIL ABAYA SHAMPOO (HENKEL ARABIA) / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
A09 Use or Integration of Digital or Social Media
FOR THOSE WITH DRIVE
INFINITI / Q70
MINDSHARE MENA Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
A01 Fiction: Series or Film
MEET SWAILAM
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA DREAMBOX FILMS Beirut LEBANON
A07 Use or Integration of Printed Content
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
A10 Integrated Campaign
A STORY OF WOMEN, FOOD AND CHANGE
MAGGI / COOKING AIDS
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILMMASTER Dubai UNITED ARAB EMIRATES
Gold
A07 Use or Integration of Printed Content
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES MUDDVILLE Dubai UNITED ARAB EMIRATES
Gold
A06 Use or Integration of Music
TROPA FOR LIFE
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES
Gold