2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A05 Live Experience
ANGELS OF RAMADAN
AL RIFAI / CORPORATE
RÉPUBLIQUE Beirut LEBANON
TURKISH AIRLINES' HUGE SURPRISE TO FENERBAHÇE
TURKISH AIRLINES / SHIRT SPONSOR OF FENERBAHÇE FOOTBALL CLUB
DEKATLON BUZZ Istanbul TURKEY
CONNECT CAFÉ
NESCAFE / INSTANT COFFEE
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES BEETROOT FZ LLE
Fujairah
UNITED ARAB EMIRATES
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
ZO PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
ABBA AHMED'S PRICELESS JOURNEY
MASTERCARD / PRICELESS NIGERIA
FP7/DXB Dubai UNITED ARAB EMIRATES THE VIDEO LOUNGE
Cape Town
SOUTH AFRICA
#THISISEGYPT BY COLONEL SANDERS
KFC / QSR
INITIATIVE Dubai UNITED ARAB EMIRATES
MY NUMBER, MY IDENTITY, CRICKET ACTIVATION
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
7UP WALL OF MUSIC
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
4 DAYS #INABUDHABI
ABU DHABI TOURISM & CULTURE AUTHORITY / TOURISM
MEMAC OGILVY Dubai UNITED ARAB EMIRATES FIRST AND TEN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
THE JOURNEY OF ABLA FAHITA
CBC / ENTERTAINMENT
J. WALTER THOMPSON ENTERTAINMENT Cairo EGYPT
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
Short List
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
LEBANON
MERRY BALCONIES
PROCTER & GAMBLE / BONUX
LEO BURNETT BEIRUT LEBANON GOOD PEOPLE
Beirut
LEBANON
Short List
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT LEBANON
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES CONCEPT VIEW MEDIA
Dubai
UNITED ARAB EMIRATES
Short List
WISH UPON A COKE
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES CONCEPT VIEW MEDIA
Dubai
UNITED ARAB EMIRATES
AMEN CAMPAIGN
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
AUDI - THE NUMBER 10
AUDI MIDDLE EAST / AUDI
TONIC INTERNATIONAL Dubai UNITED ARAB EMIRATES FILMMASTER
Dubai
UNITED ARAB EMIRATES
A06 Use or Integration of Music
MY LAND MY MUSIC: SAHARA AL ARAB
JAGUAR LAND ROVER / RANGE ROVER VOGUE
SONY MUSIC ENTERTAINMENT Dubai UNITED ARAB EMIRATES AFM FILMS
Dubai
UNITED ARAB EMIRATES
PERSIL ABAYA SHAMPOO- NATIONAL RESONANCE
PERSIL ABAYA SHAMPOO (HENKEL ARABIA) / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
BEATZ OF JOY
MAGIC PLANET / LEISURE AND ENTERTAINMENT
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
REESE'S #BETTERTOGETHER
THE HERSHEY'S COMPANY - EMEA / REESE'S
UM MENA Dubai UNITED ARAB EMIRATES
WE ARE UAE
EMIRATES NBD / UAE'S 44TH NATIONAL DAY
FP7/DXB Dubai UNITED ARAB EMIRATES
TROPA FOR LIFE
DU / TELECOMMUNICATIONS
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
Gold
IN FOR YOUTH BRAND LAUNCH
VODAFONE / TELECOMUNICATION
J. WALTER THOMPSON CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
I SAY ARABI
DISH NETWORK / CABLE PROVIDER
LEO BURNETT BEIRUT LEBANON BLACK RHINO
Beirut
LEBANON
Gold
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
AS REAL AS YOUR DIRTY LAUNDRY
PROCTER & GAMBLE / TIDE
LEO BURNETT BEIRUT LEBANON BIGFOOT FILMS
Cairo
EGYPT
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO
LEO BURNETT BEIRUT LEBANON
Short List
POWER TO FAMILY
VODAFONE / TELECOMUNICATION
J. WALTER THOMPSON CAIRO EGYPT ASAP
Cairo
EGYPT
Short List
#ANONYMOUS_GIVER
MOBINIL / TELECOMMUNICATION
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
A07 Use or Integration of Printed Content
THE NAZAR INITIATIVE
ASTER HOSPITAL & MEDICAL CENTRES / ASTER OPTICAL
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES RGB ART PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Short List
NO BROBLEM
BRITISH COUNCIL KSA / CONVERSATION COURSE
THE CLASSIC PARTNERSHIP ADVERTISING Dubai UNITED ARAB EMIRATES RGB ART PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Short List
DON'T SELF-PRESCRIBE
NATIONAL HEALTH INSURANCE COMPANY - DAMAN / ANTI ANTIBIOTICS SELF-PRESCRIPTION
FP7/DXB Dubai UNITED ARAB EMIRATES
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE
J. WALTER THOMPSON BEIRUT LEBANON
Short List
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH
LEO BURNETT BEIRUT LEBANON
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES MUDDVILLE
Dubai
UNITED ARAB EMIRATES
Gold
A08 Original Game or Use of Gaming
THE NUTRIQUEST GAME
GSK / HORLICKS
GREY GROUP Singapore SINGAPORE GROUND CONTROL
London
UNITED KINGDOM
BMW I8 CHALLENGE
BMW / BMW I8
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
GAME OF DRONES
TURKISH AIRLINES / TITLE SPONSOR OF TURKISH AIRLINES OPEN
DEKATLON BUZZ Istanbul TURKEY
A09 Use or Integration of Digital or Social Media
ZEE3 MAWHBTAK - THE BOOTH THAT GAVE THEM A VOICE
ZEE3 MAWHBTAK / TALENT DISCOVERY
ZEE3 MAWHBTAK Abu Dhabi UNITED ARAB EMIRATES
THE PACT ME
PUMA / SHOES, TRAINING GEAR AND APP
VIZEUM Dubai UNITED ARAB EMIRATES
MEEM - THE VERY LOCAL BANK
GIB (GULF INTERNATIONAL BANK) / BANKING SERVICES
HMZAH Riyadh SAUDI ARABIA
FANS DO WONDERS
OOREDOO GROUP / TELECOMMUNICATIONS
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
FOR THOSE WITH DRIVE
INFINITI / Q70
MINDSHARE MENA Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
KEES GAWAFA - THE GUAVA REVOLUTION
RANI FLOAT / RANI FLOAT - GUAVA FLAVOR
MINDSHARE MENA Dubai UNITED ARAB EMIRATES
#LIVEFEARLESS
SCA / NANA
ZENITH MENA Dubai UNITED ARAB EMIRATES OLIVE TREE
Beirut
LEBANON
BRING THE QUIET
UNILEVER / AXE
DIGITAL REPUBLIC Cairo EGYPT GPH
Cairo
EGYPT