Brand | EMIRATES NBD |
Product/Service | UAE'S 44TH NATIONAL DAY |
Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Category | Use or Integration of Music |
Entrant Company
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Contributing Company
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
|
The Campaign
Even though the UAE is one of the most multicultural countries, the UAE National Day is celebrated only by Emiratis.
Expatriates remain merely spectators to the celebratory spirit
On UAE’s 2015 National Day, Emirates NBD, created a tribute to celebrate everyone's contribution to the country
We composed a special dedication to all (Emiratis & Expatriates) from leading Emirati singer - Rashed Al Naaimi.
It celebrated the “United” in United Arab Emirates.
RESULTS:
(1) 2 million+ people reached and engaged
(2) Via a social app, thousands changed their profile picture and shared the anthem.
(3) The song was one of the most requested songs on radio by Emiratis and Expatriates, and received over 104,000 streams and downloads via anghami – a leading music platform in the UAE.
(4) It topped the charts in the UAE for 2 whole weeks.
(5) The music video achieved a million organic views.
(6) Thousands across the UAE changed their profile picture to the colour of the UAE flag via our app and shared the anthem.
(7) Emirates NBD achieved 100% positive brand respect.
(1) 2 million+ people reached and engaged
(2) Via a social app, thousands changed their profile picture and shared the anthem.
(3) The song was one of the most requested songs on radio by Emiratis and Expatriates, and received over 104,000 streams and downloads via anghami – a leading music platform in the UAE.
(4) It topped the charts in the UAE for 2 whole weeks.
(5) The music video achieved a million organic views.
(6) Thousands across the UAE changed their profile picture to the colour of the UAE flag via our app and shared the anthem.
(7) Emirates NBD achieved 100% positive brand respect.
Credits
Mai Cheblak |
Emirates Nbd |
Manager - Media |
Spiro Malak |
Fp7/dxb |
General Manager - Business Unit |
Vicky Kriplani |
Fp7/dxb |
Account Director |
Tahaab Rais |
Fp7/dxb |
Regional Head of Strategic Planning |
Pauline Rady |
Starcom MediaVest Group Dubai |
Media Director |
Carla Dabis |
Liquid Thread |
Social Director |
Reem Makarem |
Liquid Thread |
Social Executive |
Milad Samia |
Starcom MediaVest Group Dubai |
Senior Media Manager |
Oliver Mathews |
Starcom MediaVest Group Dubai |
Media Manager |
Javier Bravo |
Starcom MediaVest Group Dubai |
Digital Director |
Wesam Ayash |
Starcom MediaVest Group Dubai |
Digital Manager |
Kashif Ahmed |
Fp7/dxb |
Studio Artist |
Nikhil |
Fp7/dxb |
Studio Admin |