2016 Winners & Shortlists

The Campaign

Through an interactive and integrated campaign, #FansDoWonders connected the world to the PSG team. Beginning with TV, print and outdoor where fans were invited to join in. A content calendar on social media housed social videos of players encouraging fans to engage. We used this content together with online banners to lead people to the campaign microsite. Where the content came alive. Combined with real-time video playback, the mobile-friendly microsite also generated unique videos, enabling each fan to watch his own message being read by a PSG player. The winning cheers were then displayed in the stadium during matches. Adding further weight to our content usage. As the campaign grew, fans adopted the hashtag, and lit up the stadium with the team’s spirit in one universal voice. A selection of passionate fans were rewarded with a once-in-a-lifetime meeting with PSG players themselves where we flew winners from the various countries to Doha for the meeting and a training session.

Ooredoo showed the world that distance can’t break down barriers through the love of football and brought every fan, voice and cheer to the Parc des Princes. All those voices made a difference: In 2014, PSG became the first team in French football history to win the four national titles. This campaign included a microsite, social media, online banners, print and TV. Ooredoo showed that fans, really do wonders: Results included: • 8,098 cheers sent. • 24,535 Twitter mentions • A 21% increase of new followers - reaching 110 million. • 13,261,135 YouTube views. • 115,424,742 Facebook reach. • 130,000 new fans – increase of 58%. • Total Facebook reach: From 4.8m to 118m, organic reach: From 223k to 867k. • Engagement levels increased 1000-fold, with some posts reaching 7.6m. • 1,081,977 website sessions. • #FansDoWonders became a sign-off for worldwide cheers.