|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Production Company
|
Location
|
Award
|
|
A01 Fiction: Series or Film
|
THE JOURNEY OF ABLA FAHITA
CBC / ENTERTAINMENT |
J. WALTER THOMPSON ENTERTAINMENT Cairo |
EGYPT |
|
|
Short List |
THE ROAMING PUPPET
SAUDI TELECOM COMPANY - STC / ROAMING SERVICE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
Bronze
|
|
A02 Non-Fiction: Series or Film
|
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
MINT MENA
Dubai
ZO PRODUCTIONS
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
A STORY OF WOMEN, FOOD AND CHANGE
MAGGI / COOKING AIDS |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
FILMMASTER
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
BIGFOOT FILMS
Cairo
|
EGYPT
|
Silver
|
ANGELS OF RAMADAN
AL RIFAI / CORPORATE |
RÉPUBLIQUE Beirut |
LEBANON |
|
|
Short List |
|
A03 Brand or Product Integration in to an Existing Programme or Platform
|
TAKING ARABIAN FAIRY TALES PLACES
CENTRAL TRADE & AUTO CO / TOYOTA |
J. WALTER THOMPSON JORDAN Amman |
JORDAN |
KIWI MEDIA SOLUTIONS
Amman
|
JORDAN
|
Bronze
|
YOU ASK, KFC DELIVERS
KFC / QSR |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
A04 Use or Integration of User-Generated Content
|
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM |
J. WALTER THOMPSON CAIRO |
EGYPT |
MAGIC BEANS PRODUCTIONS
Cairo
BIGFOOT FILMS
Cairo
FILM CLINIC
Cairo
|
EGYPT
|
Silver
|
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
JOHNSON'S BABY BATH TIME SONG
JOHNSON & JOHNSON / CPG |
J3 MENA Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
A05 Live Experience
|
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA |
Y&R DUBAI |
UNITED ARAB EMIRATES |
CONCEPT VIEW MEDIA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
MERRY BALCONIES
PROCTER & GAMBLE / BONUX |
LEO BURNETT BEIRUT |
LEBANON |
GOOD PEOPLE
Beirut
|
LEBANON
|
Short List |
THE CULT OF THE NIGHT
MASHROU' LEILA / “IBN EL LEIL” ALBUM LAUNCH |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List |
7UP WALL OF MUSIC
PEPSICO / 7UP |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
A06 Use or Integration of Music
|
TROPA FOR LIFE
DU / TELECOMMUNICATIONS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
BIG KAHUNA FILMS
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
I SAY ARABI
DISH NETWORK / CABLE PROVIDER |
LEO BURNETT BEIRUT |
LEBANON |
BLACK RHINO
Beirut
|
LEBANON
|
Gold
|
POWER TO FAMILY
VODAFONE / TELECOMUNICATION |
J. WALTER THOMPSON CAIRO |
EGYPT |
ASAP
Cairo
|
EGYPT
|
Short List |
AN ANTHEM AGAINST CORRUPTION
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List |
|
A07 Use or Integration of Printed Content
|
THE NAZAR INITIATIVE
ASTER HOSPITAL & MEDICAL CENTRES / ASTER OPTICAL |
THE CLASSIC PARTNERSHIP ADVERTISING Dubai |
UNITED ARAB EMIRATES |
RGB ART PRODUCTIONS
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
NO BROBLEM
BRITISH COUNCIL KSA / CONVERSATION COURSE |
THE CLASSIC PARTNERSHIP ADVERTISING Dubai |
UNITED ARAB EMIRATES |
RGB ART PRODUCTIONS
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
I CAN TEACH YOU TOO
DUBAI CARES / CHARITY ORGANIZATION |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
MUDDVILLE
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
THE GOOD NOTE
BOU KHALIL SUPERMARCHÉ / THE GOOD NOTE |
J. WALTER THOMPSON BEIRUT |
LEBANON |
|
|
Short List |
|
A09 Use or Integration of Digital or Social Media
|
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
DEJA VU
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
A STORY OF WOMEN, FOOD AND CHANGE
MAGGI / COOKING AIDS |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
FILMMASTER
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
THE FITNESS ACCOUNT
EMIRATES NBD / THE EMIRATES NBD FITNESS ACCOUNT |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
MILES STUDIOS
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION |
BOLD AGENCY Riyadh |
SAUDI ARABIA |
MILLIMETER PRODUCTIONS
Jeddah
|
SAUDI ARABIA
|
Short List |
WHAT GIRLS CAN DO
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
INDEPENDENT PRODUCTIONS
Beirut
HEDGEHOG
Beirut
|
LEBANON
|
Short List |
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
BIGFOOT FILMS
Cairo
|
EGYPT
|
Silver
|
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
THE GOODFELLAS
São Paulo
|
BRAZIL
|
Short List |
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Bronze
|
|
A10 Integrated Campaign
|
A STORY OF WOMEN, FOOD AND CHANGE
MAGGI / COOKING AIDS |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
FILMMASTER
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
DREAMBOX FILMS
Beirut
|
LEBANON
|
Short List |
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM |
J. WALTER THOMPSON CAIRO |
EGYPT |
MAGIC BEANS PRODUCTIONS
Cairo
BIGFOOT FILMS
Cairo
FILM CLINIC
Cairo
|
EGYPT
|
Silver
|
THE JOURNEY OF ABLA FAHITA
CBC / ENTERTAINMENT |
J. WALTER THOMPSON ENTERTAINMENT Cairo |
EGYPT |
|
|
Short List |
THE ROAMING PUPPET
SAUDI TELECOM COMPANY - STC / ROAMING SERVICE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
Silver
|