2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fiction: Series or Film
ADEL SUKKAR
BENCHMARK MIDDLE EAST / ADEL SUKKAR
BENCHMARK MIDDLE EAST Dubai UNITED ARAB EMIRATES
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
THE JOURNEY OF ABLA FAHITA
CBC / ENTERTAINMENT
J. WALTER THOMPSON ENTERTAINMENT Cairo EGYPT
Short List
THE ROAMING PUPPET
SAUDI TELECOM COMPANY - STC / ROAMING SERVICE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Bronze
FLAN W 3LAN
JARIR BOOKSTORE / TECHNOLOGY DEPARTMENT
J. WALTER THOMPSON RIYADH SAUDI ARABIA
MEET SWAILAM
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA DREAMBOX FILMS
Beirut
LEBANON
CLASH OF WOWS
EDITA / FRESKA
KAIRO Cairo EGYPT HAMA FILM PRODUCTIONS
Giza
EGYPT
MEET THE FAMILY
NESTLÉ MIDDLE EAST / NESCAFÉ ARABIANA
MEC MENA Dubai UNITED ARAB EMIRATES MYRKOTT ANIMATION STUDIOS
Riyadh
SAUDI ARABIA
A02 Non-Fiction: Series or Film
IN A DUBAI MINUTE
DUBAI DEPARTMENT OF TOURISM AND COMMERCE MARKETING (DTCM) / TOURISM
CLEARTAG Dubai UNITED ARAB EMIRATES THARWA
Dubai
UNITED ARAB EMIRATES
DUBIZZLE YOUR HOME
DUBIZZLE / CLASSIFIEDS WEBSITE
FLAMING HEAD Dubai UNITED ARAB EMIRATES THE TRAVELLING SHOE
Dubai
UNITED ARAB EMIRATES
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
JOY FILMS ME
Dubai
UNITED ARAB EMIRATES
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
ZO PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Gold
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Silver
FOR THOSE WHO ARRIVE FASHIONABLY EARLY
GENERAL MOTORS - CADILLAC / ATS-V
INTERESTING TIMES Beirut LEBANON JOY FILMS ME
Dubai
UNITED ARAB EMIRATES
#OURUAE
GMC / AUTOMOTIVE
LEO BURNETT DUBAI UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
MY JOURNEY MY INSPIRATION
JAGUAR LAND ROVER MENAP / LAND ROVER
MEC MENA Dubai UNITED ARAB EMIRATES
REDISCOVERING HEJAZ RAILWAY BY LAND ROVER MENAP
JAGUAR LAND ROVER MENAP / LAND ROVER LR4
MEC MENA Dubai UNITED ARAB EMIRATES
JAGUAR FORWARD THINKERS - CELEBRATING THE ART OF PERFORMANCE
JAGUAR LAND ROVER / JAGUAR XE
MEC MENA Dubai UNITED ARAB EMIRATES
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
PERSIL ABAYA SHAMPOO- NATIONAL RESONANCE
PERSIL ABAYA SHAMPOO (HENKEL ARABIA) / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
SEPHORA BEAUTY JOURNEY
SEPHORA MIDDLE EAST / BEAUTY BRAND AND RETAILER
OMD Dubai UNITED ARAB EMIRATES
A STORY OF WOMEN, FOOD AND CHANGE
MAGGI / COOKING AIDS
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILMMASTER
Dubai
UNITED ARAB EMIRATES
Bronze
ANGELS OF RAMADAN
AL RIFAI / CORPORATE
RÉPUBLIQUE Beirut LEBANON
Short List
NOT JUST SPECIAL, BUT SUPER
CITY CENTRE DEIRA/MIRDIF / SHOPPING MALLS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES GENERATION 3D
Dubai
KIYANY MEDIA
Dubai
UNITED ARAB EMIRATES
A03 Brand or Product Integration in to an Existing Programme or Platform
HAIR TALKS
PHILIPS / MOISTURE PROTECT HAIR CARE RANGE
CARAT Dubai UNITED ARAB EMIRATES
YOU ASK, KFC DELIVERS
KFC / QSR
INITIATIVE Dubai UNITED ARAB EMIRATES
Short List
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
BIGFOOT FILMS
Cairo
FILM CLINIC
Cairo
EGYPT
TAKING ARABIAN FAIRY TALES PLACES
CENTRAL TRADE & AUTO CO / TOYOTA
J. WALTER THOMPSON JORDAN Amman JORDAN KIWI MEDIA SOLUTIONS
Amman
JORDAN
Bronze
REESE'S #BETTERTOGETHER
THE HERSHEY'S COMPANY - EMEA / REESE'S
UM MENA Dubai UNITED ARAB EMIRATES
TRACING THE TROPIC OF CANCER
LAND ROVER / AUTOMOTIVE
WUNDERMAN DUBAI UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
ABU DHABI
UNITED ARAB EMIRATES
BRINGING THE COW TO LIFE!
BEL GROUP / FMCG
ZENITH MENA Dubai UNITED ARAB EMIRATES
A04 Use or Integration of User-Generated Content
AMEN CAMPAIGN
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
HINDIHASHA
EDITA / FRESKA
DIGITAL REPUBLIC Cairo EGYPT
FANS DO WONDERS
OOREDOO GROUP / TELECOMMUNICATIONS
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
CRUNCH - CRUNCH TIMES
NESTLÉ / CRUNCH
J. WALTER THOMPSON CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
BIGFOOT FILMS
Cairo
FILM CLINIC
Cairo
EGYPT
Silver
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA DREAMBOX FILMS
Beirut
LEBANON
JOHNSON'S BABY BATH TIME SONG
JOHNSON & JOHNSON / CPG
J3 MENA Dubai UNITED ARAB EMIRATES
Short List
CLEAN & CLEAR - SEE THE REAL ME
JOHNSON & JOHNSON / CPG
J3 MENA Dubai UNITED ARAB EMIRATES
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Silver
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
OLIVE GREEN
Dubai
UNITED ARAB EMIRATES
4 DAYS #INABUDHABI
ABU DHABI TOURISM & CULTURE AUTHORITY / TOURISM
MEMAC OGILVY Dubai UNITED ARAB EMIRATES FIRST AND TEN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
REESE'S #BETTERTOGETHER
THE HERSHEY'S COMPANY - EMEA / REESE'S
UM MENA Dubai UNITED ARAB EMIRATES
A05 Live Experience
AMEN CAMPAIGN
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
FIND THE SILVERADO
CHEVROLET / TRUCKS
CARAT Dubai UNITED ARAB EMIRATES
#OMBESTMOMENTS
TURKISH AIRLINES / SPONSORSHIP WITH OLYMPIQUE DE MARSEILLE
DEKATLON BUZZ Istanbul TURKEY
TURKISH AIRLINES' HUGE SURPRISE TO FENERBAHÇE
TURKISH AIRLINES / SHIRT SPONSOR OF FENERBAHÇE FOOTBALL CLUB
DEKATLON BUZZ Istanbul TURKEY