2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A04 Use of merchandising/in-store marketing
SERVING YOU WITH PRIDE SINCE 1955
FRIESLAND CAMPAINA MIDDLE EAST / RAINBOW EVAPORATED MILK 1955 VINTAGE PACKS
BEYOND BORDERS Dubai UNITED ARAB EMIRATES
LITTLE LABELS OF BIG CONSEQUENCES
GLOBAL EXPORT CO. / AMERICAN GARDEN HABANERO SAUCE
Y&R DUBAI UNITED ARAB EMIRATES
A05 Use of broadcast in a promotional campaign
WASTE MANAGEMENT
EGYPTIAN ENVIRONMENTAL AFFAIRS AGENCY / PUBLIC AWARENESS CAMPAIGN
AGENCY 622 Cairo EGYPT
SCRATCH, COLLECT, AND WIN
VODAFONE EGYPT / PREPAID
J. WALTER THOMPSON CAIRO Cairo EGYPT
TOUCH- INDEPENDENCE
TOUCH / TOUCH
J. WALTER THOMPSON BEIRUT LEBANON
SAUDIS SHAKE THE WORLD
FLYNAS / TRAVEL, TOURISM & TRANSPORTATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
SAVE THE MUSIC
MINISTRY OF ENVIRONMENT & MINISTRY OF EDUCATION / CEDAR CONSERVATION
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
EMIRATES CADETS OF TOMORROW
EMIRATES GROUP / EMIRATES RECRUITMENT: NATIONAL CADET PILOTS AND ENGINEERS
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES
A06 Use of print or outdoor in a promotional campaign
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
Bronze
TRANSFORMABLE
OOREDOO QATAR / MOZAIC TV
LEO BURNETT DOHA Doha QATAR
A GERMAN FOR EVERY SAUDI
VW - VOLKSWAGEN / AUTOMOTIVE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
A07 Use of digital in a promotional campaign
REVIVE CULTURE
MTV / MTV
IMPACT BBDO Beirut LEBANON
UNITED HANDS
BEIRUT CELEBRATIONS / INDEPENDENCE 2014
RÉPUBLIQUE Beirut LEBANON
Short List
MOVEMBER CAMPAIGN
CENTREPOINT, LANDMARK GROUP / SHOPPING AND RETAIL
LANDMARK GROUP Dubai UNITED ARAB EMIRATES
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
MONOPOLY ACTIVATION
MAJID AL FUTTAIM PROPERTIES (MALL OF THE EMIRATES, AND CITY CENTRE) / MALL ACTIVATION
SOCIALIZE Dubai UNITED ARAB EMIRATES
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
CHARACTER WITHIN
PEUGEOT / PEUGEOT 508
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE MUSTANG RISES - PROJECT HIGHTOWER
FORD MIDDLE EAST / 2015 FORD MUSTANG
MEC Dubai UNITED ARAB EMIRATES
PRICE OF WATER
COCA-COLA / ARWA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
BE PART OF IT
QATAR FOOTBALL ASSOCIATION / QATAR FOOTBALL GOVERNING BODY
FITCH London UNITED KINGDOM
Silver
A08 Use of social in a promotional campaign
WEB MILLIONAIRES CLUB
MARICO EGYPT / HAIRCODE
MEDIA DIRECTION OMD Cairo EGYPT
WRITE IN ARABIC
SAMSUNG / NOTE 4
LEO BURNETT Amman JORDAN
Short List
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
Grand Prix
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Silver
REVIVE CULTURE
MTV / MTV
IMPACT BBDO Beirut LEBANON
FLYNAS NATIONAL DAY FLASHMOB
NAS HOLDING / NAS AIRLINES
EPIC - FLIP IT Jeddah SAUDI ARABIA
COLOUR EXPERIMENTS THE KINDERGARDEN
HEMPEL / PAINTS
MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA
THE HASHTAG PLAYLIST
GOOD NIGHT / GOOD NIGHT DRINK
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
AXIOM INTERVENTION
AXIOM TELECOM / TRADE-IN
IMPACT PROXIMITY Dubai UNITED ARAB EMIRATES
@SOCIALYARIS
TOYOTA / YARIS
GMASCO Dubai UNITED ARAB EMIRATES
CAPTURE YOUR CAPTUR
RENAULT / CAPTUR
CHEIL MENA Dubai UNITED ARAB EMIRATES
HALA B HALI
SAMSUNG / RAMADAN CAMPAIGN
CHEIL MENA Dubai UNITED ARAB EMIRATES
SURVIVE THE NIGHT
BEIERSDORF / NIVEA MEN RANGE
OMD Dubai UNITED ARAB EMIRATES
VOLKSWAGEN INSTAPARKING
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN PARK ASSIST
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
FORD MUSTANG 2015 - THE LEGEND RISES
FORD MIDDLE EAST / 2015 FORD MUSTANG
MEC Dubai UNITED ARAB EMIRATES
A BIG SMALL CAMPAIGN
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES
COKE STUDIO INSTAFUSION
COCA-COLA MIDDLE EAST / COKE STUDIO
CHEIL MENA Dubai UNITED ARAB EMIRATES
SAMSUNG GALAXY S5 SUPER SELFIE
SAMSUNG / GALAXY S5
CHEIL MENA Dubai UNITED ARAB EMIRATES
B01 Fast moving consumer goods
ANYONE BUT WAEL
COCA-COLA / COCA-COLA
FP7/CAI Cairo EGYPT
Bronze
CHIPSY JUMBO'S HANGOUT HOTLINE
CHIPSY FOOD INDUSTRIES / POTATO CHIPS
IMPACT BBDO Cairo EGYPT
HAIRCODE 1 MILLION PROMO
MARICO / HAIR GEL
IMPACT BBDO Cairo EGYPT
LOVE & FORGET
PROCTER & GAMBLE / HERBAL ESSENCES HAIRCARE
INTERESTING TIMES Beirut LEBANON
HEINEKEN OPEN BEIRUT
HEINEKEN / HEINEKEN
J. WALTER THOMPSON BEIRUT LEBANON
THE NEW GENERATION PROJECT
GROUPE BEL / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
Short List
FRESH BREAD
MODERN OMAN BAKERY / BAKERY PRODUCTS
FP7/MCT Muscat OMAN