2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Use of promotional stunts/live advertising/live shows/concerts & festivals
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
X DUBAI - JETMAN...
X DUBAI / BRAND PLACEMENT
STARTJG Dubai UNITED ARAB EMIRATES
WASTE MANAGEMENT
EGYPTIAN ENVIRONMENTAL AFFAIRS AGENCY / PUBLIC AWARENESS CAMPAIGN
AGENCY 622 Cairo EGYPT
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
VOICE OF THE UNDERGOUND
AUDIO KULTUR / MUSIC MAGAZINE
DRIVE DENTSU Beirut LEBANON
THE WAY AHEAD COLLECTION
AUDI MIDDLE EAST / AUDI
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
THE NEW GENERATION PROJECT
GROUPE BEL / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE
FP7/DXB Dubai UNITED ARAB EMIRATES
THE CARE COLLECTION
MAX FASHIONS / CHARITY DONATION DRIVE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Bronze
SURVIVE THE NIGHT
BEIERSDORF / NIVEA MEN RANGE
OMD Dubai UNITED ARAB EMIRATES
SMASH YOUR STRESS
JOHNSON & JOHNSON MIDDLE EAST / NEUTROGENA VISIBLY CLEAR SPOT STRESS CONTROL
J3 MENA Dubai UNITED ARAB EMIRATES
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
NEW BREED OF BEGGARS
DONNER SANG COMPTER (DSC) / BLOOD DONATION
DRIVE DENTSU Beirut LEBANON
MERCEDES CONCEPT STORE
MERCEDES / MERCEDES PASSENGER CARS
ATELIER BEIRUT LEBANON
LOVE & FORGET CONCERT
PROCTER & GAMBLE / HERBAL ESSENCES HAIRCARE
INTERESTING TIMES Beirut LEBANON
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
Bronze
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION
MINDSHARE Tunis TUNISIA
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
Short List
GOOD NIGHT STORE
GOOD NIGHT / GOOD NIGHT DRINK
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
FLYNAS NATIONAL DAY FLASHMOB
NAS HOLDING / NAS AIRLINES
EPIC - FLIP IT Jeddah SAUDI ARABIA
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
CROWDSTORMING
LEO BURNETT / ADVERTISING AGENCY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
COLOUR EXPERIMENTS THE KINDERGARDEN
HEMPEL / PAINTS
MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA
CELEBRATING WOMEM'S ACHIEVEMENTS
POND'S - UNILEVER / FACE CARE PRODUCT
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
A02 Use of exhibitions and installations
WEIGH AND WALK - OBESITY CAMPAIGN
ZULEKHA HOSPITAL / HEALTHCARE
TURRINO Dubai UNITED ARAB EMIRATES
THE PAPER CAR
ROADS & TRANSPORT AUTHORITY / ROAD SAFETY INITIATIVE
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE
FP7/DXB Dubai UNITED ARAB EMIRATES
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
PRICE OF WATER
COCA-COLA / ARWA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Gold
NEW YEAR'S OF THE WORLD
SIROCCO / HEINEKEN
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION
MINDSHARE Tunis TUNISIA
HEAR THE HUMAN STORY
AL JAZEERA NEWS NETWORK / AL JAZEERA ENGLISH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
A03 Product launch/re-launch/shopper market
TRIP DOWN THE MEMORY LANE
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
J. WALTER THOMPSON JORDAN Amman JORDAN
STING LAUNCH CAMPAIGN
PEPSICO INTERNATIONAL / STING
IMPACT BBDO Cairo EGYPT
Gold
RENEWING THE BOND
NISSAN / KSA RELAUNCH
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PROJECT HIGHTOWER: THE LEGEND RISES
FORD MIDDLE EAST / 2015 FORD MUSTANG
MEC Dubai UNITED ARAB EMIRATES
PATROL THE CONQUEROR
NISSAN / PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LOVE & FORGET
PROCTER & GAMBLE / HERBAL ESSENCES HAIRCARE
INTERESTING TIMES Beirut LEBANON
LEBANON’S MOST SHARED CAMPAIGN
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
JADIDHA & ACTIONHA
NISSAN / AUTOMOTIVE
MINDSHARE MENA Dubai UNITED ARAB EMIRATES
HUGGIES FOR MOMS
KIMBERLY CLARK / DIAPERS
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
GOOD OLD DAYS
MCDONALD'S / McDONALD'S
FP7/DOHA QATAR
BOOKS ARE PRICELESS
KINOKUNIYA / BOOKSTORE
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
A04 Use of merchandising/in-store marketing
SERVING YOU WITH PRIDE SINCE 1955
FRIESLAND CAMPAINA MIDDLE EAST / RAINBOW EVAPORATED MILK 1955 VINTAGE PACKS
BEYOND BORDERS Dubai UNITED ARAB EMIRATES
LITTLE LABELS OF BIG CONSEQUENCES
GLOBAL EXPORT CO. / AMERICAN GARDEN HABANERO SAUCE
Y&R DUBAI UNITED ARAB EMIRATES