| Brand | GOOD NIGHT |
| Product/Service | GOOD NIGHT DRINK |
| Entrant | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
| Category | Non-standard In-store and Indoor Advertising |
|
Entrant Company
|
SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
|
Execution
Good Night is a relaxation drink that helps you get to sleep. It is a new entrant into the Gulf region, and is not well known. The objective of the campaign was to create more awareness around the product, and what the product actually does. So we decided to perform the activation during the night, inside a shop - when those who need sleep try to find something that will help them get to sleep.
Credits
| Richard Copping |
Saatchi/Saatchi |
Executive Creative Director |
| Simon Raffaghello |
Saatchi/Saatchi |
Copywriter |
| Khaled Ibrahim |
Saatchi/Saatchi |
Art Director |
| Raja Rizkallah |
Saatchi/Saatchi |
Art Director |
| Ion Cojocaru |
Saatchi/Saatchi |
Art Director |
| Wael Said |
Saatchi/Saatchi |
Agency Executive Producer |
| Carson Dsilva |
Saatchi/Saatchi |
Account Executive |
| Oliver Obeid |
|
Director |
| Sarah Mamlouk |
Saatchi/Saatchi |
Designer |