GMC YUKON - LEAD BY EXAMPLE
| Brand | GENERAL MOTORS |
| Product/Service | AUTOMOTIVE |
| Entrant | CARAT Dubai, UNITED ARAB EMIRATES |
| Category | Non-Formatted Digital Outdoor |
|
Advertising Agency
|
LEO BURNETT Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency 2
|
VIVAKI Dubai, UNITED ARAB EMIRATES
|
|
Media Agency
|
CARAT Dubai, UNITED ARAB EMIRATES
|
|
Entrant Company
|
CARAT Dubai, UNITED ARAB EMIRATES
|
Execution
To launch the 2015 GMC Yukon, we used an ambient outdoor activation over 3 days. The 3D water projection took place at City Walk, Dubai - a highly relevant environment with a mainly Emirati audience. The activation took place over 3 weekend evenings, a 2 min show was projected hourly from 6-12pm using the existing water feature located at the venue. The water feature is located in the central point of the complex, surrounded by F&B outlets – creating a high impact location.
The technical nature of this execution was an excellent way to associate the Yukon with superior technology. On-ground Product Placement & Test Drives were also available.
Credits
| Kate Ashenden |
Carat |
Content Partnerships Manager |
| Jad Noujeim |
Carat |
Associate Media Director |
| Heyam Abdelhadi |
Carat |
Content Partnerships Executive |
| Rhea Harmoush |
Leo Burnett |
Communication Director |
| Stuart |
EMF Technology |
Managing Director |
| Pep Palau |
Filmiks |
Creative Director |