| Brand | DUBAI POLICE |
| Product/Service | DUBAI POLICE CARS |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Transit |
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Entrant Company
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FP7/DXB Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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FP7/DXB Dubai, UNITED ARAB EMIRATES
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Execution
Dubai, known internationally for its tallest, biggest and fastest is also known for one of the highest traffic violations, and its real estate and debt crises. These adversely affected its perception. Dubai Police was chosen by the Government to strengthen Dubai’s international brand image and be seen as a modern crime-fighting unit, reducing road rage violations while at it.
So, the World’s First Supercop Cars were introduced – an innovative outdoor media channel to promote Dubai. Super powered, super fast, super cool, with a striking design, stylish new colors, and an exclusive Arabic font, these cars took over Dubai.
Credits
| Wayne Esslemont |
FP7/DXB |
Senior Art Director |
| Khaled Hamza |
FP7/DXB |
Head Of Creative Services |
| Tahaab Rais |
FP7/DXB |
Head Of Strategic Planning And Insights |
| Lt. Colonel Nabil Al Redha |
Dubai Police |
Head Of Vehicle Director |
| Major Sultan Almarri |
Dubai Police |
Fleet Director |
| Ashraf Mohammedunny/Aurangzaib Zafar |
FP7/DXB |
Motion Artists And Editors |