THE CULTURE DISPENSING MACHINES
| Brand | EMIRATES NBD |
| Product/Service | EMIRATI CULTURE |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Interactive Outdoor Experiences |
|
Entrant Company
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Execution
To bridge the gap between Expats and the Emirati Culture and instill a sense of national pride with Emiratis, we created The Culture Dispensing Machines.
When people stepped up to what looked like regular Cash Dispensing and Depositing Machines, they were surprised when our CDMs asked them to instead pick a topic on Emirati culture.
The machines then dispensed an item related to that topic, giving on-screen instructions for people to follow and experience the culture.
The CDMs and their experiences were documented as videos and seeded online across Emirates NBD’s owned and social media channels.
Credits
| Tahaab Rais |
FP7/DXB |
Head Of Strategic Planning And Insights |
| Josephine Younes |
FP7/DXB |
Associate Creative Director |
| Nayaab Rais |
FP7/DXB |
Associate Creative Director |
| Tahaab Rais |
FP7/DXB |
Creative Strategy |
| Josephine Younes |
FP7/DXB |
Art Director |
| Nayaab Rais |
FP7/DXB |
Copywriter |
| Spiro Malak |
FP7/DXB |
General Manager Business Unit |
| Vicky Kriplani |
FP7/DXB |
Account Director |
| Erna Redzepagic |
FP7/DXB |
Account Executive |
| Sooraj Tr |
FP7/DXB |
Creative Technologist |
| Ramesh Palur |
FP7/DXB |
Digital Art Director |
| Tahaab Rais |
FP7/DXB |
Ux |
| Erol Salcinovic |
FP7/DXB |
Design Director |
| Sameer Ketkar/Salvador Porteria |
FP7/DXB |
Senior Designer |
| Khaled Hamza |
FP7/DXB |
Head Of Creative Services |
| Brence Dsa |
FP7/DXB |
Producer |
| Ashraf Mohammedunny |
FP7/DXB |
Dop/Cameraman/Editor/Motion Artist |
| Aurangzaib Zafar |
FP7/DXB |
Editor |
| Dominic Fernandes |
Emirates NBD |
Head Of Business Marketing |
| Aisha Al Maeeni |
Emirates NBD |
Senior Marketing Manager |