| Brand | EMIRATES NBD |
| Product/Service | CHILDREN'S SAVINGS PLANS |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Live Advertising and Events |
|
Entrant Company
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FP7/DXB Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
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FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Execution
All children think about their future. But, 73% of parents in the UAE have not had a conversation with their children about their future.
We created “Hey Future Me…” - A real world social experiment where we asked children across schools in the UAE to send a message to their future selves, and showed those messages to their parents at the schools.
The idea generated partnerships with more than 30 leading school networks (such as GEMS and Raffles), achieved a 20% increase in children’s savings plans applied for by families, along with significant positive word of mouth for Emirates NBD.
Credits
| Tahaab Rais |
FP7/DXB |
Head Of Strategic Planning And Insights |
| Josephine Younes |
FP7/DXB |
Associate Creative Director |
| Nayaab Rais |
FP7/DXB |
Associate Creative Director |
| Josephine Younes |
FP7/DXB |
Art Director |
| Nayaab Rais |
FP7/DXB |
Copywriter |
| Tahaab Rais |
FP7/DXB |
Creative Strategy |
| Spiro Malak |
FP7/DXB |
General Manager Business Unit |
| Vicky Kriplani |
FP7/DXB |
Account Director |
| Mary Tauk |
FP7/DXB |
Account Manager |
| Erol Salcinovic |
FP7/DXB |
Design Director |
| Dolly Saidy |
MINT MENA |
Production Consultant |
| Mario Atallah/Nevine Kanj |
MINT MENA |
Senior Producer |
| Hikmat Wehbe |
W/Studio |
Director |
| Daniel Sheridan |
W/Studio |
Producer |
| Montasser Abou Saadah |
W/Studio |
Dop |
| Dominic Fernandes |
Emirates NBD |
Head Of Business Marketing |
| Preeti Mundhra |
Emirates NBD |
Senior Marketing Manager |
| Rayomand Buhariwalla |
Emirates NBD |
Marketing Manager |
| Aisha Al Maeeni |
Emirates NBD |
Senior Marketing Manager |
| Ashraf Mohammedunny |
FP7/DXB |
Editor/Motion Artist |