PROJECT AKSHAR (ALPHABETS)
Brand | SMARTLIFE |
Product/Service | GET SMART PROGRAM |
Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Category | Small Scale Special Solutions |
Entrant Company
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
UM MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
|
MINT MENA Dubai, UNITED ARAB EMIRATES
|
Execution
To educate Dubai’s illiterate labourers, we created Project Akshar (Alphabets) where we first launched free English classes. And to encourage registrations, we designed a learning system to show how easy learning English words could be.
We placed hundreds of words like these, designed to look like school notepads, across their daily journey, turning Dubai into a blackboard for them, transforming their life of labour into a life of learning.
Labour camps became Educational camps. Transport buses became School buses. Construction sites became Learning sites. Mundane routines became Inspiring journeys.
We also created: Learning flashcards, a Karaoke song, Bus shelter ads.
Credits
Tahaab Rais |
FP7/DXB |
Head Of Strategic Planning And Insights |
Paul Banham |
FP7/DXB |
Executive Creative Director |
Josephine Younes |
FP7/DXB |
Associate Creative Director |
Nayaab Rais |
FP7/DXB |
Associate Creative Director |
Josephine Younes |
FP7/DXB |
Art Director |
Nayaab Rais |
FP7/DXB |
Copywriter |
Tahaab Rais |
FP7/DXB |
Creative Strategy |
Vicky Kriplani |
FP7/DXB |
Account Director And Channel Concepts |
Lokesh Karekar |
|
Visual Artist |
Sameer Ketkar |
FP7/DXB |
Senior Designer |
Erol Salcinovic |
FP7/DXB |
Design Director |
Khaled Hamza |
FP7/DXB |
Head Of Creative Services |
Kashif Ahmed/Amit Borawake |
FP7/DXB |
Studio Artist/Retouch Artist |
Dolly Saidy/Mario Atallah |
MINT MENA |
Production Consultant/Senior Agency Producer |
Ashraf Mohammedunny |
|
Dop/Cameraman/Editor/Motion Artist |
Mohammad Hajjar |
W/Studio |
Photographer |
Jihad Sibai |
UM DUBAI |
Business Director |
Rafeeq Kaniyankandi/Saleem Kuniyil |
W/Studio |
Assistants |
Pankaj Nainwal/Kim Anandani |
FP7/DXB |
Senior Technical Lead/Digital Designer |
Aurangzaib Zafar |
FP7/DXB |
Editor |